A Reference Guide for Social Media Image Sizes

We won’t be the first or last to tell you how important social media images are. Whether it’s for a brand promotion, video, or even a meme, visual content rules social media. In the quick-scroll world of social media, your visual assets are often the first thing your audience sees. When you’ve invested in photoshoots to generate high-quality visuals, you don’t want to get held up by not being able to use those images due to a sizing error.

Finding helpful information about official dimensions and image sizes per platform can be harder to find than a needle in a haystack. That’s why the Integrate team is here to help! We’ve put together the latest 2021 social media image sizes in this quick reference guide.

With 2.45 billion monthly active users, Facebook is still the largest social media platform. As the platform has become more and more visual, one bad ill-formatted image could be the difference in attracting and engaging with this huge user base or missing out. 

Twitter is a social media giant in its own right, with 330 million monthly active users . Tweets with photos and videos receive higher engagement than text-only tweets. Similar to Instagram, your images should be scroll-stopping content. Format your images correctly, and you could get more clickthroughs, more likes, more retweets, and more follows. 

A photo-driven platform from its inception, Instagram is a great place to showcase your brand’s visual creativity. Initially, Instagram only allowed for square 1080 x 1080 photos, but now with portrait, landscape, and videos, you have a few more options. This increase in options can make it tricky to get the dimensions right. Follow these guidelines to ensure your images and videos look their best! 

If you’re in the B2B space, then LinkedIn is the platform for you! Unlike other social media networks, where users sift through the noise of Buzzfeed quizzes and memes for relevant content. LinkedIn is the preferred channel for decision-makers and executives to find the content they need to help them improve the way they do business. Even if you are not in the B2B space, it is vital to have a presence on LinkedIn as it is an excellent place to source employees and connect with other industry leaders. 

Pinterest has seen a rise in usage over the last few months, becoming a giant of its own with 322 million active users . Pinterest is all about captivating photos to help inspire new purchases, DIY projects, and discover new recipes. Pinterest is a great place to drive traffic to your website, making it crucial to catch users’ attention by using high-quality images for your boards and pins. 

These guidelines will help you save some time and ensure your photos are the right dimensions for each platform!