Case Study: Three Brothers Bakery
A Houston institution, Three Brothers Bakery has been serving up European-style breads and pastries since 1949.
OVERVIEW
Three Brothers Bakery is a fifth-generation business with three locations in Houston and an online store that ships nationally. A Houston staple since 1949, the bakery is best known for its award-winning pecan pie, challah, rye bread, gingerbread men, and cupcakes.
The Challenge
The company desired a fresh idea that could drive immediate in-store sales during a slow sales month while staying true to its voice. Integrate sought to capitalize on the hype around the 2016 presidential election, but the real test was cutting through the noise of the political news cycle.
The Approach
Icons for Public Relations, Social Media
- Encouraged customer participation via Vote by Cookie Poll
- Crafted targeted social media and public relations strategy
- Engaged with local media to drive campaign awareness
The Results
Public Relations
4.7 million+ media impressions generated by Election Day Cookie Poll.
Social Media Marketing
260% year-over-year follower increase across Facebook, Twitter, and Instagram.
Business Growth
$16K+ increase in sales.
RECOGNITION
For our work with Three Brothers Bakery, we garnered a Silver Excalibur Award for Creative or Unconventional Tactics from the Public Relations Society of America Houston Chapter, and were named a Crystal Award Finalist for a Business-to-Consumer Social Media Campaign by the American Marketing Association Houston Chapter.
(281) 223-1324
1980 Post Oak Blvd., Suite 100
Houston, TX 77056