Case Study: Sweet Paris Crêperie
A Houston-based destination for delicious crêpes tapped Integrate to generate massive buzz for the grand opening of its flagship store in Highland Village.
THE CLIENT
Sweet Paris Crêperie & Café is a sweet and savory Parisian café with eight locations in Houston, and for their “flagship” location in Highland Village, they hired Integrate Agency to go above and beyond for the grand opening.
The Challenge
Integrate had already secured 22 unique online and influencer placements that had yielded 22,148,808 impressions related to the new location, but these PR efforts alone were not driving traffic into the store.
The Approach
Integrate engineered two buzzy events to generate excitement among a very targeted demographic with specific interest in Highland Village. The goal was to drive immediate in-store sales.
The first event, Instacrêpe, was an exclusive, invite-only happening in partnership with Houston Hot Spots, a popular Instagram food influencer, who at the time had more than 70,000 followers. Sweet Paris and Houston Hot Spots hosted 20 of Houston’s most popular foodie influencers. Influencers were given a hands-on lesson on how to craft a crêpe, and then the opportunity to craft their own unique crêpe and compete against each other on Instagram for the best creation. The influencer with the largest amount of engagement on their post received a $100 Sweet Paris gift card and had the opportunity to have their winning item featured on the Highland Village menu.
The second event, An Evening In Paris, was positioned as an official grand opening party. Invitees included Highland Village residents, media and influencers, Sweet Paris partners and vendors, friends and family, and Modern Luxury’s targeted subscriber base. The event featured champagne-crepe pairings designed by a local sommelier, live music, a partnership with Cirque Du Soleil and Houston Food Bank, and more.
The Results
Public Relations
Instacrêpe’s attendance goal of 15 was surpassed with a 20-influencer turnout. An Evening In Paris’ goals were surpassed with a goal of 150 guests to over 200 attendees.
Social Media
The events yielded a combined total of 4,422,963 media and influencer impressions. Instacrêpe garnered 2,031,332 impressions and An Evening in Paris generated 2,391,631 impressions.
TAKEAWAYS
Both highly targeted events achieved the goal of the client to get the right people in the door to experience this new location, and see the incredible features they now offered customers. The business saw an immediate increase in foot traffic and an increase in alcohol sales directly following both events, which was the goal.
(281) 223-1324
1980 Post Oak Blvd., Suite 100
Houston, TX 77056