What were once corporate buzzwords mainly used for “diversity washing,” diversity and inclusion have now become two of the most important issues that society faces today. That’s one of the many reasons why the JFS Houston Alexander Institute for Inclusion proudly produces the ReelAbilities Houston Film & Arts Festival every year. With 2020’s festival coinciding with the 30th anniversary of the Americans with Disabilities Act, JFS Houston had huge plans in the works.
JFS needed a PR and marketing strategy that could hold its own against their star-studded lineup and take their event to the next level. The objective was to:
What ReelAbilities truly seeked out of our services is spurring conversations, engaging with the artists and engaging with the festival on social media. More specifically, we took a 3-pronged approach to:
We couldn’t be prouder of our efforts in support of a great and highly relevant cause. Our tactics showed substantial results: