Case Study: Premier Glass Austin
With over a decade of experience, Premier Glass creates affordable, top-quality custom glass shower enclosures in the Austin area.
OVERVIEW
After assisting experienced glaziers for years, the founder and owner of Premier Glass Austin decided to specialize in his passion: creating beautiful, structurally sound glass shower enclosures. Since 2016, Premier Glass Austin has lived up to its name, growing into the premier glass shower specialist in the Austin area. Top-of-line products, personalized design, and expert installation have contributed to their impressive growth over the past decade.
The Challenge
When Premier Glass Austin approached us, the company already had a digital marketing strategy in place. Our goal was to amplify the most successful aspects of its approach while identifying expenditures that no longer contributed to the company’s growth. We wanted to dramatically increase Premier Glass Austin’s client base through targeted digital advertising.
The Approach
Our pay-per-click (PPC) team devised a plan to level up Premier Glass Austin’s advertising strategy. The initial audit revealed ways in which the Google Ads account setup could be improved to manage the company’s budget while maximizing the reach of its campaigns.
The Execution
Based on the results of an exhaustive audit, we updated all of the existing keywords to account for changes in Google’s algorithm, which allowed us to expand the campaign and use the company’s advertising budget more wisely. Through careful monitoring and A/B testing, we were able to refine Premier Glass Austin’s ad strategy. The results were impressive.
The Results
Pay Per Click
Conversion rate increased just over 40%, while cost to acquire decreased by 40%.
Leads and Sales
23% Growth in lead submissions. Entire company sales doubled over the course of 2 years.
Customer Testimonial
“This is happening because of the work y’all have put into our marketing. We couldn’t have grown like this without all of y’all!”
TAKEAWAYS
This project reinforced our belief in the importance of regular campaign monitoring. Successful digital ad campaigns require constant oversight and testing to reach their full potential.
(281) 223-1324
1980 Post Oak Blvd., Suite 100
Houston, TX 77056