Born in Fort Lauderdale, FL in 2010, Orangetheory Fitness is a leading fitness chain with locations across the country. Featuring a scientific approach to fitness that employs heart-rate technology to challenge you in real time – all while you work out in a positive atmosphere with helpful staff – the franchise will have 20 fitness destinations available in Houston by the end of 2018.
As December is typically a month when class attendance is low because of holiday festivities, the Orangetheory Fitness branches across Houston sought to keep members involved and attentive to their fitness needs throughout the holidays. This was coupled with a desire to increase overall visibility for the brand by raising money for a worthy charity in need during the holiday season.
2016 “Torture the Trainer” Campaign
2017 “Torture the Trainer” Campaign