Integrate Welcomes BriteIdea Marketing Group to the Family

Modern Home Systems

A San Diego provider of home automation systems, including whole-home audio, theater systems and more

The Client

Modern Home Systems San Diego is a provider of whole-home audio and custom home theaters, providing services from coast-to-coast, including Hawaii. Being family-owned and operated for over 30 years, Modern Home Systems provides the same level of quality and service they’d expect in their own homes. All home automation work is done in-house, there are no subcontractors and can pretty much handle any project you could possibly ask for.

 

The Obstacle

Modern Home Systems tapped Integrate to boost their traditional and digital advertising strategies to target the top 5% in Southern California. Overall, the company sought:

  • Increased lead generation
  • Increased quality of leads
  • Touchpoints in order to build relationships with custom home builders, architects and interior designers
  • A revised customer retention plan for ongoing client maintenance and home upgrades

The Approach

To meet their goals, Integrate devised a two-part approach: One strategy for social media content creation and another to aggressively target their audience, which included:

  • Google Ads
  • Programmatic
  • CTV
  • Facebook
  • Instagram

The Results

Our content creation strategy coupled with an aggressive paid advertising campaign, Integrate achieved the following results for Modern Home Systems:

  • 33% annual revenue growth year-over-year
  • 380% increase in average clients’ lifetime value
  • 57% increase in monthly recurring revenue

Even more, Modern Home Systems eventually went on to become a recognized platinum dealer for Savant Systems and had a project pipeline booked 9 months out.