Case Study: Modern Home Systems
A San Diego provider of home automation systems, including whole-home audio, theater systems and more.
OVERVIEW
Modern Home Systems San Diego is a provider of whole-home audio and custom home theaters, providing services from coast-to-coast, including Hawaii. Being family-owned and operated for over 30 years, Modern Home Systems provides the same level of quality and service they’d expect in their own homes. All home automation work is done in-house, there are no subcontractors and can pretty much handle any project you could possibly ask for.
The Challenge
Modern Home Systems tapped Integrate to boost their traditional and digital advertising strategies to target the top 5% in Southern California. Overall, the company sought:
- Increased lead generation
- Increased quality of leads
- Touchpoints in order to build relationships with custom home builders, architects and interior designers
- A revised customer retention plan for ongoing client maintenance and home upgrades
The Approach
To meet their goals, Integrate devised a two-part approach: One strategy for social media content creation and another to aggressively target their audience, which included:
- Google Ads
- Programmatic
- CTV
The Results
Our content creation strategy coupled with an aggressive paid advertising campaign, Integrate achieved the following results for Modern Home Systems:
Overall
33% annual revenue growth year-over-year
380% increase in average clients’ lifetime value
57% increase in monthly recurring revenue
Plus, Modern Home Systems eventually went on to become a recognized platinum dealer for Savant Systems and had a project pipeline booked 9 months out.
(281) 223-1324
1980 Post Oak Blvd., Suite 100
Houston, TX 77056