Since its inception in 2014, Malk Organics has created premium milk alternatives that set a new standard for nut milk. With an emphasis on simple ingredients, Malk uses more than one cup of sprouted and organic nuts in each bottle of its plant-based drink.
The company wanted to educate customers in key target markets on how nut milk should taste, as opposed to that of its competitors and market stereotypes of the taste. Malk Organics also sought to expand its national distribution and achieve a leadership role in the fresh food movement.
We operated from a three-pronged approach that focused primarily upon developing connections with relevant institutions and outlets that could introduce Malk to their audiences. Our strategy came to life using the following methods:
Malk Organics was really impressed with the results Integrate achieved, especially in regard to the level of outlets interested in the brand’s message. Thanks to our efforts in teaming with like-minded media partners, Malk connected with: