Integrate Welcomes BriteIdea Marketing Group to the Family

Lost Oak Winery

A rural vineyard in Burleson, TX that hosts tastings, food pairings, tours, concerts and weddings in scenic environs.

The Client

Lost Oak Winery has deep roots in Texas wine. Lost Oak’s origin began in the 1950s when founder Gene Estes made wine in a bathtub in his native Abilene, Texas when it was a dry county. It quickly became a passion. After living and working in Alsace, France, crafting the art of winemaking, he founded Lost Oak Winery. In 2017, Lost Oak was awarded for its leadership role in the dedication to, support of and promotion of the Texas wine industry. This is just one of the many awards given by the most esteemed international wine competitions in America, San Francisco International, San Francisco Chronicle, Lone Star, and many more.

The Obstacle

Lost Oak tapped Integrate to tune up their email marketing and social media strategies. They sought brand consistency across multiple platforms, less reliance on stock photography and more effective strategies for targeting and converting customers.

As for business goals, Lost Oak was seeking:

  • Increased foot traffic to the tasting room
  • Increased retention for wine club members
  • Increased lead generation for events

The Approach

In order to achieve Lost Oak’s business goals, took a three-pronged approach: email, social and digital marketing.

Specifically, we:

  • Segmented top priority audiences and developed a quarterly promotion calendar that outlined all events, special announcements, and event center promotions.
  • Outlined highest revenue services to prioritize ad budget and allocation to develop social ad campaigns on Instagram, Facebook and Pinterest.
  • Created a sense of community on all social platforms by performing daily engagement and community management alongside creating a Facebook Group for their wine club members.

The Results

Through a mix of digital marketing tactics, Integrate was able to achieve Lost Oak’s business goals and create a sustainable path toward future growth. By beefing up their social platforms and fine-tuning their email marketing messages, we achieved the following results:

Email

  • 16% increase in subscribers
  • average 18% open rate
  • average 4% click-through rate

Facebook

  • 9.3% increase in followers
  • 453% increase in monthly organic impressions
  • 34% increase in web traffic

Instagram

  • 61% increase in followers
  • 12% increase in monthly organic impressions
  • 53% increase in web traffic