Integrate Welcomes BriteIdea Marketing Group to the Family

Lola and the Boys

A clothing brand that's reimagining kids’ fashion as outrageously fun, comfy and totally doable

The Client

Kids have no filter, especially when it comes to fashion. For Lola and the Boys’ founder Irina Ovrutsky, having kids pushed her inner artist to come out and play. Going from model to mama, she had daughter Lola (followed by sons Shia, then Julian (“JuJu”), and it changed everything. Irina put the brakes on a women’s boutique she had in the works and suddenly saw style through a different lens—more colorful for kids, yet practical for parents.

 

The Obstacle

Lola and the Boys charged Integrate with boosting their digital presence to better reflect the quality of their products. Additionally, Lola and the Boys wanted strategies to prevent customer dropoff, retain current customers and promote more brand loyalty across the board.

Overall, our efforts were tasked with helping Lola and the boys achieve a 30% increase in sales YOY and attract major wholesale opportunities like Nordstrom and Kitson.

The Approach

For Lola and the Boys, we pulled out all the stops, devising a fully integrated digital marketing strategy. Our order of operations consisted of:

  • Creating a consistent promotional strategy to increase brand awareness and drive conversions
  • Implementing aggressive email marketing campaigns
  • Creating a multi-platform digital advertising strategy

We carried these three strategies out with our best digital tactics, including:

  • Shopping ads
  • Display ads (programmatic)
  • Retargeting
  • Paid search ads
  • Social media ads
  • Email marketing and creation of a loyalty program
  • SEO

The Results

In achieving our efforts, Lola and the Boys were able to achieve bigger and better business goals, including landing a contract with Nordstrom and opening two brick-and-mortars.

  • Digital advertising overall attributed to 17.7% of all online sales at a 12.4% conversion rate
  • 41% of online sales were attributed to SEO
  • 700 new email subscribers per month on average
  • 14% of online sales were attributed to social media advertising

Overall, the business experienced the following wins during our digital transformation of the brand:

  • 135% YOY average increase in sales
  • Landed contract with Kitson
  • Landed contract with Nordstrom online
  • Opened two new locations in Chicago