Since creating modern indoor skydiving in 1998, FLY has made the dream of flight a reality for more than 7,000,000 people in a dozen countries under the brand names iFLY, SkyVenture, and Airkix.
iFLY sought to increase year-over-year summer traffic at its Austin location and extend that growth into the winter months. The company aspired to increase overall brand awareness and build partnerships with top Austin-area institutions.
With iFLY, the challenge was positioning indoor skydiving as more than a quirky activity you did in the summer. We wanted to connect the company with a range of potentially interested parties across the greater Austin area who would love to partake of iFLY throughout the year. This included:
Lo and behold, we exceeded even our internal expectations for how high iFLY could soar with our outreach strategy. By focusing on both relevant media outlets and actual customers, Integrate generated the following numbers: