Integrate Welcomes BriteIdea Marketing Group to the Family

G&A Partners

A leading provider of outsourced HR, benefits, and payroll services

The Client

With a home office in Houston, TX and support offices across the country, G&A Partners is the 15th largest Professional Employer Organization (PEO) in the nation. The company outshines its competitors online through a deep reserve of indispensable content in a variety of mediums that appeals to both its current clients and the wider HR industry

The Obstacle

Since 2014, G&A Partners worked with Integrate, garnering significant coverage across the country and building a strong online presence. In 2018, the company sought to improve its overall digital marketing conversion numbers, while also increasing its brand equity as an industry thought leader, and our full-service approach was a perfect match for their needs.

The Approach

We developed a three-pronged digital marketing strategy that coupled with our PR and social media approach and took direct advantage of the deep library of content assets G&A had been developed for more than 10 years.

  • We assembled a Pay-Per-Click campaign using Search Engine Optimization (SEO) research that focused on semantic search for top key phrases
  • Crafted a multi-tier e-mail marketing plan that recognized how buyers can enter the sales funnel from a variety of directions
  • Developed a long-range content calendar featuring blog posts that aligned with the e-mail strategy and Paid Search Landing Pages that amplified PPC efforts

The Results

By focusing on targeted and strategic amplification tactics, we helped G&A Partners leverage their content more effectively to attract increased site activity in general and interest form submissions from qualified leads specifically. After comparing the last four months of 2018 against the first 4 months of 2019, G&A achieved the following improvements:

  • 89.23% Increase in Get Started Success Goal Completions
  • 16.17% Increase in overall Users
  • 18.20% Increase in New Users
  • 11.92% Decrease in Bounce Rate