As Houston’s premier dining destination and go-to gathering spot, Finn Hall brings the Bayou City’s diverse, multicultural food scene under one roof and offers an eclectic mix of quality creations from local chefs in an inviting, communal atmosphere. Located in The Jones on Main in the JPMorgan Chase & Co. Building, Finn Hall features more than 20,000 square feet of elevated culinary experiences, including 10 chef-driven food outlets, a craft beer and curated wine bar, an Art Deco cocktail lounge and unique private spaces.
Leading up to its grand opening event and official opening to the public in December 2018, Finn Hall tasked Integrate with increasing overall awareness through a combination of PR and marketing strategies. Specifically, we wanted to:
To ensure Finn Hall and its operators (10 food concepts and two bars) stayed top of mind leading up to the grand opening, Integrate developed a three-pronged approach – consisting of traditional media relations, social media, and influencer marketing – that would keep the public engaged over several months. We implemented our strategy through:
The combination of these strategies and tactics yielded substantial results, both in quality and quantity: