This fast-growing but seasoned electricity provider has been delivering affordable wind and solar energy since 2002. Its focus on simple, flexible account management and cost-effective renewable energy sets it apart from an industry in which sustainability and savings are often mutually exclusive.
In 2019, the company was eager to improve its website design in order to grow sales and elevate its existing brand identity. Integrate’s assignment was to create an optimal user experience through strategic website enhancements.
Our web development team began with a holistic audit of the company’s branding and design. We noticed several aspects of its website that impaired functionality and inhibited conversion, including:
Our web designers went to work on the site’s key conversion pages, including the homepage, energy plans page, and enrollment and confirmation pages. We’ve learned that the best-laid plans often go awry when sites go live, so we relied heavily on A/B testing to refine UI and UX for maximum customer acquisition and retention.
We were thrilled with the increase in visitors and sales our site redesign enabled. By removing friction points, streamlining the user experience, and making strategic adjustments based on A/B test results, we increased the conversion rate by 72%, from 2.9% to 5% in a span of two quarters. Additionally, the company saw a 67% increase in total site conversion. Behold the power of sophisticated digital marketing!
This project offers a ringing endorsement of the value of strong website design. We not only made the site more aesthetically pleasing, but also removed visual and experiential deterrents to conversion, resulting in a significant increase in sales.