In the past, green energy was reserved for those who could afford it. Chariot is busting that myth wide open. Created by 174 Power Global, a leading solar and energy storage project developer in North America, Chariot Energy makes sustainable living achievable for all by offering affordable prices on solar energy.
With the task of penetrating an overly saturated market like retail electricity, we wanted to transform an underdog company into a household name with thousands of customers. More specifically, we wanted to:
Our team created a four-pronged approach that included creating engaging content that was optimized for SEO, conversions and engagement; educated customers; and benefitted the user experience – putting Chariot on the map for consumers. We implemented our strategy through:
After a year of hard work, our approach yielded impressive results. Chariot Energy’s place in the market was carved out as shown by the numbers: