Case Study: Bounce Hydration

The Challenge

We had the pleasure of helping Bounce Hydration formulate an omnichannel strategy to court new clients during the early stages of the company’s development. IV therapy was already growing in popularity, but in order to attract new customers, Bounce Hydration needed to educate them on the health benefits of regular drips. Our extensive experience in the health and wellness industry gave us the tools we needed to ensure all of their informational content adhered to FDA rules and recommendations. Additionally, its web presence required refinement in order to enhance Bounce Hydration’s credibility and reach in the Houston market.

The Execution

An in-depth audit of Bounce Hydration’s website and content revealed distracting and confusing design elements that made it harder for clients to purchase IV services. We identified target keywords Bounce Hydration had yet to take advantage of and devised an SEO plan to maximize visibility in local search results and business review sites. 

The site redesign involved creating a more cohesive architecture that facilitated an intuitive user experience. We then updated the structure of the URLs based on the new architecture and redirected old URLs accordingly. New landing pages for specific services generated additional platforms from which to exploit high-volume search keywords. Similarly, our blog content strategy allowed us to educate consumers on IV hydration while populating the website with informative, keyword-rich content attractive to both consumers and search engines. 



Having revamped the site, we executed a local optimization strategy geared toward business review sites. We created and monitored the performance of content on Google My Business, thereby increasing visibility and managing Bounce Hydration’s local reputation. Our advertising team then deployed a robust pay-per-click (PPC) strategy to broadcast the company’s services locally.