By mandrews
•
30 Mar, 2022
As marketers, we are constantly spending time, money, and resources to figure out new ways to generate buzz. If you’re looking to spread brand awareness, communicate ideas, or expand your customer base, consider reading “Contagious: Why Things Catch On” by Jonah Berger. In the book, Berger, an associate marketing professor at Wharton University, explains what.