Conversion Rate Optimization

Agency Services: Conversion Rate Optimization

The user experience design experts at Integrate Agency have decades of experience designing high-performance websites that help businesses across Houston and Austin exceed their sales and business goals.

WHAT WE DO

Let's Improve the Performance of Your Website Through Conversion Rate Optimization and UX Enhancements

Our design philosophy is built entirely around making everything simple for your customers by using data to increase your website’s performance and influence consumer decisions. We describe it with our step by step philosophy:

1

Know Your Audience(s)

Tailor your website experience to specific audiences (customers or clients) who drive results! What do they need to know to get them to say, "Yes!"

2

Customers Shouldn't Have to Think

Don't overcomplicate the user experience. Make it simple for users to find what they're looking for. Cool isn't always better!

3

Remove Barriers and Distractions

Don't stop progress! Find and remove hurdles that stand in your user's way of accomplishing why they're on your site.

4

Let the Data Tell the Story

Your gut knows nothing! Neither does Chip, the CMO, or John from IT. Measure how your users behave on your website and test your way through improvements allowing the data to guide you.

WHAT IS CONVERSION RATE OPTIMIZATION (CRO)?

Conversion Rate Optimization (CRO) is the process of creating a user experience that converts the maximum number of visitors into customers or toward both yours and their goal. Specifically, it should not be considered a single event that occurs isolated in time. Instead, it’s an ongoing optimization process using data accumulated over time.

This has become especially pertinent in the smartphone era. Gone are the days where most of your customers enter the top of the sales funnel and smoothly progress through to the sale, thanks to some general customer education and targeted attention from sales representatives.

Customers in the 21st century pursue self-education through a variety of means and mediums. This means they can enter and exit your sales funnel at several different locations. Industry research reveals that over 90% of consumers will visit your website for the first time just to look at it. They want to see that you’ve created a site they want to interact with in the future.

OUR CRO PROCESS

How we drive more results with the traffic your existing website traffic.

FUNCTIONALITY & USABILITY ANALYSIS

One of the first steps in improving your website performance is removing barriers and broken functionality. That could be a range of issues that include site speed, broken links, and illogical navigation structures just to name a few.

PERSONA-DRIVEN DESIGN TACTICS

Your users have personalities and traits that drive their behavior. Different buyer types need different types of reinforcement in order to proceed through the user experience. Persona research and the subsequent design drive results for each of these personalities.

IMPLEMENTATION OF STANDARD UX LAWS

Don't break the laws of UX! We'll make sure that your website functions in accordance with standard usability rules that all users are used to seeing. Creating intuitive and easy to understand experiences is one of the keys to getting users to do what you want them to do on your website.