Integrate Welcomes BriteIdea Marketing Group to the Family

Social Media

Social media begins where creativity and analytics intersect. Through the creative use of organic social, paid social, partnerships and data analysis, Integrate can determine where your audience is, deliver high-quality content that leaves them hungry for more and ultimately propel your brand in the right digital direction.

Our Approach to Social Media

In the age of immediate reactions and viral videos, social media has transformed the way brands engage with consumers. Brands now have the ability to talk with fans directly, build a following and establish lasting relationships with audiences on platforms where they're spending more time and money.

If a brand can correctly cut through the clutter and provide quality content to its users, social media has proven to turn followers into repeat and devoted customers. But with over 1 billion monthly active users on Instagram alone, where do brands even begin? We’re glad you asked. 😉

3.2 billion people worldwide are active daily. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media.
Entrepreneur Magazine, 2019

Social Media Services

Social media involves much more than just posting to a particular platform. Algorithms, data points, budgets and partnerships all have a hand in creating a thoughtfully curated social media strategy. First, let’s break down the key four pillars of social media

  • Organic

    Compared to other marketing efforts, organic social media is the one outlet brands can share whatever messaging they desire. It is with organic social media where active followers come to engage with brands and where brands will find active fans and potential ambassadors. So, it’s important to provide content users will want to share and come back for time and time again. Active engagement, quality content, alluring captions and carefully curated campaigns are all imperative for an effective organic social media strategy.

  • Influencer

    Social media influencers have taken over the way brands do partnerships. These influencers are social media users who have gained popularity on a social platform, cumulating thousands — even millions — of followers. Many users flock to influencers to show them what’s new, what’s hot and what they should buy. When partnered the right way, influencers bring awareness and a third-party endorsement to your brand, making it crucial to any social media marketing strategy.

  • Reputation Management

    The world consists of the good, the bad and the ugly, and it all comes to a head on the internet. Reputation sites, such as NextDoor, Facebook, Yelp and Google My Business, are tools potential customers use when researching your brand at the point of purchase. A positive review can sway a user to buy, and a negative review can convince users to look elsewhere. Establishing a positive sentiment on review sites is key to your marketing plans.

Social Media Platforms

We've got expertise in every platform -- old and new. Our social media specialists will work with you to best determine which platform(s) are right for your brand based on your business goals.

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Pinterest

  • TikTok

  • Yelp

  • Nextdoor

Social Media Team

  • Account Director

    The glue. Your day-to-day contact.

  • Social Media Strategist

    The expert. Your social media guru.

  • Social Media Specialist

    The boots on the ground. Your poster.

  • Data & Insights Analyst

    The tracker. Your performance pundit.

Oh, and did we mention that our Chief Marketing Officer and Head of Digital will be overseeing the account, too?

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Jeff Bezos

Social Media Case Studies

Get a glimpse of the power of social media here! Read some of our best social media wins in our case studies page below.

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