Social Media

Compared to other marketing efforts, organic social media is the one outlet brands can share whatever messaging they desire. It is with organic social media where active followers come to engage with brands and where brands will find active fans and potential ambassadors. So, it’s important to provide content users will want to share and come back for time and time again. Active engagement, quality content, alluring captions and carefully curated campaigns are all imperative for an effective organic social media strategy.

Given there are over 3 billion people using social media, incorporating advertising can further grab the attention of your audience! With sophisticated targeting capabilities, social media platforms allow us to find your ideal customers, ranging from demographics and location to interests and everything in between. Regardless if the user’s following your brand, social media advertising can round out your brand’s objectives: from brand awareness to lead generation and purchases.

Social media influencers have taken over the way brands do partnerships. These influencers are social media users who have gained popularity on a social platform, cumulating thousands — even millions — of followers. Many users flock to influencers to show them what’s new, what’s hot and what they should buy. When partnered the right way, influencers bring awareness and a third-party endorsement to your brand, making it crucial to any social media marketing strategy.

The world consists of the good, the bad and the ugly, and it all comes to a head on the internet. Reputation sites, such as NextDoor, Facebook, Yelp and Google My Business, are tools potential customers use when researching your brand at the point of purchase. A positive review can sway a user to buy, and a negative review can convince users to look elsewhere. Establishing a positive sentiment on review sites is key to your marketing plans.