In the age of immediate reactions and viral videos, social media has transformed the way brands engage with consumers. Brands now have the ability to talk with fans directly, build a following and establish lasting relationships with audiences on platforms where they're spending more time and money.
If a brand can correctly cut through the clutter and provide quality content to its users, social media has proven to turn followers into repeat and devoted customers. But with over 1 billion monthly active users on Instagram alone, where do brands even begin? We’re glad you asked. 😉
Social media involves much more than just posting to a particular platform. Algorithms, data points, budgets and partnerships all have a hand in creating a thoughtfully curated social media strategy. First, let’s break down the key four pillars of social media
Social media influencers have taken over the way brands do partnerships. These influencers are social media users who have gained popularity on a social platform, cumulating thousands — even millions — of followers. Many users flock to influencers to show them what’s new, what’s hot and what they should buy. When partnered the right way, influencers bring awareness and a third-party endorsement to your brand, making it crucial to any social media marketing strategy.
The world consists of the good, the bad and the ugly, and it all comes to a head on the internet. Reputation sites, such as NextDoor, Facebook, Yelp and Google My Business, are tools potential customers use when researching your brand at the point of purchase. A positive review can sway a user to buy, and a negative review can convince users to look elsewhere. Establishing a positive sentiment on review sites is key to your marketing plans.
We've got expertise in every platform -- old and new. Our social media specialists will work with you to best determine which platform(s) are right for your brand based on your business goals.
The glue. Your day-to-day contact.
The expert. Your social media guru.
The boots on the ground. Your poster.
The tracker. Your performance pundit.
Oh, and did we mention that our Chief Marketing Officer and Head of Digital will be overseeing the account, too?
Get a glimpse of the power of social media here! Read some of our best social media wins in our case studies page below.