Our Approach to PR: Why We’re a Cut Above the Rest
Today, PR involves much more than pitching reporters all day. Truly successful PR — the kind that shapes people’s perception of your brand and elevates your reputation — requires a lot of thought and almost mad-like creativity. At Integrate, this mantra informs everything we do and is how we get our clients’ stories told to those who matter.
We spend countless hours building relationships with right editors, journalists and influencers for the benefit of our clients whenever they’re ready to tell their story. We’ve got experts constantly in touch with national, regional and trade publications – so much so that they often reach out to us when working on relevant pieces. And we know just who to place.
If I was down to my last dollar, I would spend it on public relations.
Bill GatesOur Full Repertoire of PR Services
A great story can take your brand a long way, but a lot goes into making sure that it’s told at the right time, to the right people and through the right channels. That’s where our team comes in. As part of our PR services, we:
- Identify timely announcements and write and distribute press releases through the appropriate channels/media
- Develop personalized pitches to media
- Position you or your company as a thought leader in your industry
- Advise on the potential reputational outcomes of key business decisions
- React quickly and respond effectively during a crisis
- Proactively search for and brainstorm opportunities that can position your brand in a positive light
- React to timely stories and find ways to appropriately insert you in the conversation
- Write editorial pieces (bylines, blogs, news articles, quotes)
- Develop concise messaging and talking points
- Create press kits to better inform the media of your brand
- Prepare you for the media and train you to be interviewed
- Coordinate site tours, media events, desk sides, product demos, etc.
What Your PR Team Will Look Like
Let us introduce your Integrate warriors who will go above and beyond to help grow your business:
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Account Director
The glue. Your day-to-day contact.
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Public Relations Account Executive(s)
The agent. Your chief storyteller and media connection.
And did we mention our President, CMO and Head of Client Services all have 10+ years of PR experience?
Check Out Our PR Case Studies
Our team members are constantly thinking of new ways to create buzz about our clients. We make sure that every news piece has a purpose, every partnership leads to some valuable ROI, and every influencer we work with will ultimately connect with the target audience our client is trying to reach. See some of our greatest success stories here:
Related Services
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Media Training
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Community Relations
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Crisis Management