Integrate Welcomes BriteIdea Marketing Group to the Family

Grow Your Houston or Austin Business with PPC Management Services

Today, pay-per-click, or PPC for short, is an indispensable component of any successful digital marketing strategy. Ads delivered at the right time, through the right channels and to the right audience can entice new customers and utterly transform your business.

Our Company’s PPC Services

With PPC, each time someone clicks an ad and visits your landing page, you pay a fee. PPC has proven to drive traffic and increase conversions and places your brand front and center on search engines, websites and social feeds rather than making your audience find your website organically.

There are many kinds of PPC advertising out there, from paid search to display advertising. At Integrate, we do them all.

  • Paid Search

    Also known as search engine marketing (SEM), this is the single most common form of digital advertising. It allows your ad to be shown at the top of search engine results pages (SERPs) on sites such as Google, Bing and Yahoo. Typically all-text ads, they are similar in appearance to organic search results.

  • Display Advertising

    This form of advertising includes text and graphics, which means it can come in all shapes and sizes. Display allows you to use first- and third-party data to deliver ads to very specific audiences. We can filter based on age, income, location, and even psychological attributes such as personality, values, opinions, interests, and lifestyle.

  • Paid Social Media Advertising

    A very popular form of PPC, social ads appear in the feeds of your customers’ social media channels such as Instagram, Facebook, LinkedIn, Pinterest and Twitter. Like display, paid social enables you to segment audiences for higher conversion. And like paid search, the ads are similar in appearance to organic content.

  • Local Advertising

    Some PPC campaigns require exact precision. We achieve this with geotargeted marketing, which serves ads exclusively to your audience in a very specific area such as Houston, Austin, or both. We can go as big as Texas or as small as an office building.

  • Shopping Advertising

    Perfect for e-commerce businesses, Google Shopping ads show up when a lead is looking for your product or something similar. They’ll know the exact price and item before even clicking on your product.

  • In-stream YouTube Advertising

    These ads appear before, in between, and after YouTube videos. They can be skippable, non-skippable and however long you want.

  • Gmail Advertising

    A type of display, Gmail advertising is a unique way to position your brand at the top of your audience’s email inboxes.

We’re Google Ads & Bing Ads Experts

We’d be doing a disservice to you if we didn’t discuss the world’s most popular PPC system, Google Ads (formerly Google AdWords). Along with its competitor, Bing Ads, these systems are how Google and Bing make their money and how you attract the right customers. At their core, these are auction systems, so sometimes it can be more of an art than a science — not to mention overwhelming.

That’s where Integrate steps in. We want to be your expert bidder. We’ll first work with your brand to determine the right channels to communicate your message. Then, we’ll choose the right keywords to outsmart your competitors and determine the right audiences to target in order to attract, engage and delight the customers you really want.

Our Approach to Paid Media & PPC Management

In today’s landscape, staying ahead of the competition is no longer just about bragging rights. Even the slightest edge on your competitors can make or break the success of your business! Here’s our seven-step approach to PPC that will keep your business one step (or several) ahead.

Campaign & Account Audit

We research your competitors to understand their digital strategies and get a full picture of the industry and audience. We then audit your own account, identifying the best ways to spend your paid media budget and achieve maximum ROI.

Keyword Strategy

Any good paid search strategy worth its salt is fueled by a stellar keyword strategy. Picking keywords is both a science and an art, as the list must be tight yet extensive. Without a critically thought-out keyword strategy, your campaign could severely miss the mark. Integrate leaves no stone unturned.

Data Mining

Our team then scours your first-party data and uses that to look for similar audiences who are likely interested in your product or service, too.

Account Organization & Setup

Now armed with CRM data and keywords, we divide them into ad groups, getting as specific as possible. The more specific we make these groups, the better the quality score of your ads, which means we can lower the cost per click.

Content

Once your audience clicks on an ad, you must have something that wows them enough to act. This is where content — written and visual — comes in. It must be on-point, on-brand, conversion-oriented and, most of all, engaging.

Testing & Optimization

Your ads have deployed! Now what? Whether it’s landing page optimization, refining your keywords or getting more specific with ad groups, you should continually test to see what’s working and what’s not working so you can pivot based on those findings.

Data Insights & Analytics

Let’s talk more about that pivot part. Based on data and analytics, the Integrate team can make an informed, data-driven decision on how to optimize your campaign for maximum conversion. We figure out the “why” behind what’s working and what’s not working so we can refine your strategy even more.

Businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads.
Google Economic Impact Report, United States, 2018

Our PCC Team Structure

Now, who’s going to get all of this done? Let us introduce your Integrate warriors who will go above and beyond to help grow your business:

  • Account Director

    The glue. Your day-to-day contact.

  • Paid Media Strategist

    The boots on the ground. Your trooper.

  • Data & Insights Analyst

    The tracker. Your performance pundit.

Oh, and did we mention that our Chief Marketing Officer and Head of Digital will be overseeing the account, too?

Related Services

Bottom line: Integrate helps businesses get where they want to go. Thanks to our integrated approach, you have the freedom of selecting which of our services are most useful for meeting your business goals! Whether that’s PPC and SEO or PR and social media, our experts can provide a creative, integrated solution completely customized for your needs.