Integrate Welcomes BriteIdea Marketing Group to the Family

Executive Media and Spokesperson Training

With Integrate’s media training program, we leave no stone unturned. We’ll provide you with a deep understanding of the media, mock interviews, body language tips, sound bites, a sample Q&A and more. You'll walk away feeling confident and prepared for any upcoming interview with the media.

Our Approach to Media Training

Your company’s spokesperson is your organization’s mouthpiece, the one who communicates your message to the public and ensures it comes across as intended. But making it look easy on camera and in print involves lots of practice, training and preparation.

Our all-encompassing media training program will help you master the art of media interviews. We’ll help you overcome the uneasiness that often comes with speaking to members of the media and provide everything you need to successfully get your message across to your audience. No getting caught on a hot mic here!

Additionally, we are on-site for each interview to ensure things go smoothly and help keep the spokesperson prepared, confident and comfortable.

Everything You Need for A1 Media Interviews

With any Integrate PR client, we provide a media “starter pack” — a one-of-a-kind guide that contains sample Q&As, key messaging, information on how to choose your spokespeople. Everything you need to know about the media is in that guidebook! And if not, then we’ll happily provide.

Depending on the needs of your organization, your training may include:

  • A deep understanding of the media and its goals
  • A discussion on best practices for on-air interviews
  • Mock on-camera interviews with interactive, playback discussion
  • Development of media policy and in-house communication tools
  • Scenario-based sample questions and answers
  • Developing key messages
  • Social media training

We offer one-on-one coaching, as well as group sessions. We also offer updated media trainings (and refreshers!) on a bi-annual basis so your spokespeople stay fresh and to introduce the process to any new members who joined your team.

Our Media Training Team

  • Account Director

    The glue. Your day-to-day PR contact.

  • Public Relations Account Executive

    The specialist. Your PR media guru.

Rockstar PR Case Studies

Success in media training is seen through a confident and comfortable spokesperson and an outstanding interview that achieves the goal of the organization.

It’s not what you say, it’s what they hear.
Red Auerbach, Legendary Boston Celtics Coach

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