Your company’s spokesperson is your organization’s mouthpiece, the one who communicates your message to the public and ensures it comes across as intended. But making it look easy on camera and in print involves lots of practice, training and preparation.
Our all-encompassing media training program will help you master the art of media interviews. We’ll help you overcome the uneasiness that often comes with speaking to members of the media and provide everything you need to successfully get your message across to your audience. No getting caught on a hot mic here!
Additionally, we are on-site for each interview to ensure things go smoothly and help keep the spokesperson prepared, confident and comfortable.
With any Integrate PR client, we provide a media “starter pack” — a one-of-a-kind guide that contains sample Q&As, key messaging, information on how to choose your spokespeople. Everything you need to know about the media is in that guidebook! And if not, then we’ll happily provide.
Depending on the needs of your organization, your training may include:
We offer one-on-one coaching, as well as group sessions. We also offer updated media trainings (and refreshers!) on a bi-annual basis so your spokespeople stay fresh and to introduce the process to any new members who joined your team.
The expert. 15-plus years of PR experience.
The glue. Your day-to-day PR contact.
The specialist. Your PR media guru.
Success in media training is seen through a confident and comfortable spokesperson and an outstanding interview that achieves the goal of the organization.