Our Approach to Messaging Development
Every business needs a solid foundation of key messages. Without them, businesses risk putting out inaccurate, contradictory messaging that confuses audiences and potentially turns them off.
As a truly integrated marketing agency, we combine the best of both worlds — content marketing and public relations — to ensure your communications are not only on-brand and excellently written, but also highly strategic, positioning your business for success in the eyes of your audiences. This ensures what your company says is always consistent, accurate and purposeful.
We Take the Time to Truly Understand Your Business
We start every client relationship with a 30-day “integration” process. This gives us ample time to paint an accurate portrait of where your business truly stands today. Additionally, we’ll hold a branding and messaging workshop with all appropriate team members to gather valuable input.
We submit a survey a week before the meeting asking questions, such as:
- “How would you like your brand to be perceived by your target audience?”
- “What is your biggest competitive advantage?”
- “If you were to align with any other brand (not in your industry), what would it be and why?”
Conversations and interviews with your most important audiences, as well as internal team members, clients and partners all help us with identifying your company’s true voice.
Adaptive Key Messages that Work for Nearly Every Audience
You don’t talk to your employees the same as you do to the media — which is why it’s critical you have unique messages for each audience, goal and purpose. Through our uniquely integrated approach, we take those learnings from your 30-day integration period — goals, audiences, competitors, strengths, challenges, and more — then start to develop unique, hyper-targeted messages for each of your audience segments.
In the end, you’ll receive voice and tone recommendations, site messaging recommendations, standard boilerplate, internal and external key messages and a strategy of how to best deploy these messages. With your key messages in hand, every content creator in your organization — intern to executive — will have clear instructions to guide them to ensure accuracy, strategy and consistency.
Your Key Messaging Team
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Account Director
The glue. Your day-to-day contact.
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Public Relations Account Executive
The media. Your PR professional.
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Content Writer
The words. Your messaging maven.
Oh, and did we mention that our Chief Marketing Officer and Head of Client Services will be involved in all messaging workshops?
Related Services
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Media Relations
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Media Training
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Content Creation