We approach every client with specific processes for reading and interpreting your data and analytics, based on your business goals. We start by listening to what you consider the crucial metrics for success in your business and then learn where your customers are in the conversion journey.
Throughout the journey, we monitor the key trends for your industry so we can deliver a full picture of what’s happening with your business and how we can achieve your goals. We’ll provide a weekly status report and a monthly deep dive into the measurable insights of the services we provide your company.
Using data-storing channels, we study the data and find solutions to better improve the services you are using, whether it be SEO, PPC, Paid Social, or PR.
The insights and analytics we offer are specifically tailored to each client’s specific needs. We typically deliver weekly reports providing updates on account performance over the month, as well as measurement reports providing a snapshot of the past quarter. Reports are unique to the services we provide, delivering the most important information in an easily digestible form.
PR coverage is reported on every quarter, detailing the media placements and markets secured over the 3 month period. PR is a great way to increase brand awareness and our reporting entails impressions received (eyeballs on your brand), media placements, and markets covered with our PR efforts.
Email marketing is a highly effective way of reaching already-engaged audiences. Through tactics like newsletters and email drip campaigns, we can monitor the total subscriptions and the performance of the campaign in regards to the desired result. We deliver insights on traffic to the site and customer activity/interaction upon arrival.
Pay-per-click, or PPC, are ads that appear at the top of a Search Engine Result Page (SERP). PPC ads are unique in that this advertising tactic can be adjusted to fit a wider range of goals you may have for your brand, and thus our reporting is unique to every client.
We provide insights on how your various paid search campaigns are performing from month to month, including the total impressions received, clicks to the site, and conversions. On a quarterly basis, we deliver snapshots of search queries bringing the most traffic to the site and their relevance to your services/products.
Display Advertising is one of the most effective tactics to increase brand awareness. Display ads can deliver millions of impressions each month, and work in tandem with other advertising tactics to increase site traffic.
Reporting for this tactic focuses on impressions received and site placements. One benefit of this is the ability to track view-through conversions, or when a consumer views your display ad and later converts through another channel.
We offer both paid and organic social media services, both used to drive site conversions and online brand presence. Most social media platforms provide insights on audience demographics, allowing us to determine who your posts are currently reaching and who they resonate the best with.
With paid social media ads, we focus reporting on total impressions and clicks. For organic social, reporting expands to include information on account presence, with data on total followers and how that number changes week to week.
SEO, or search engine optimization, is a measure of website traffic via organic searches. Our SEO reporting includes a detailed keyword analysis, showing you where your website ranks on a search engine results page (SERP) for various search queries. Reporting also includes impressions received and direct clicks to the site.
The glue. Your day-to-day contact.
The brains. Your proven strategist.
The numbers. Your performance tracker.
Oh, and did we mention that our Chief Marketing Officer and Head of Digital will be overseeing the account, too?
Bottom line: Integrate helps businesses get where they want to go. Thanks to our integrated approach, you have the freedom of selecting which of our services are most useful for meeting your business goals! Whether that’s PPC and SEO or PR and social media, our experts can provide a creative, integrated solution completely customized for your needs.