At Integrate, we utilize email marketing to help your business reach its goals by keeping you top of mind to your audience. We take the time to hand-craft emails that will entice your reader and develop relationships with potential customers or clients.
In the age of social media, it's tempting to write off email. But in reality, over 90% of email users check their email every day. By integrating email marketing with other digital and communication efforts, your business can connect with your goal audience in the most effective and concise way.
With your unique business goals in mind, we’ll outline the perfect campaign strategy that will engage your audience and complement your goals.
We will design a template in the email platform of your choice that will stand out to your reader and be easy to follow. We’re fluent in all email marketing platforms, including Mailchimp, Constant Contact, Pardot, Zoho, Hubspot and more, and can work with any platform that your business chooses.
We want your message to be heard — loud and clear. From enticing subject lines to can’t-miss call-to-action (CTA) buttons, Integrate will personalize the perfect messaging to include in your email, based on the goal.
If you are interested in creating a unique user experience for your email subscribers, then email automation is for you. With automation, you will have the ability to send time- or action-triggered emails with highly relevant information to different types of subscribers. Automation — whether a triggered workflow that nurtures new leads or a drip campaign that wins back lost subscribers — makes email marketing more efficient, more personalized and very relevant.
With segmentation, you can take a group of email subscribers and divide them into different lists. If you want to re-engage old leads with customized content that is different from your current, active leads, we can segment the audiences and create customized customer journeys for your subscribers’ end goal.
If you’re wanting to get into email marketing but don’t have the platform set-up, we can provide platform recommendations, set-up and tutorials for all your email needs.
After your perfectly crafted email is approved and sent to your subscribers, we will look into the insights and metrics of each campaign to determine what worked and what didn’t to further customize how your audience responds to emails.
Staying top of mind is paramount in an email marketing campaign as it keeps your brand relevant to your audience and ensures you aren’t buried in the world of information overload - nurturing leads remains one of the most effective ways of staying top of mind. By staying top of mind through various email structures such as a discount email or monthly newsletter, you engage leads and prospects and assist them through all stages of their buyers’ journey.
As with all other marketing efforts, at Integrate we take a multifaceted approach to your email marketing. Through understanding client communication, digital, SEO and social media goals, we then customize your subscribers’ journey in the most effective way possible to lead to higher opens, higher clicks and higher conversions on all fronts.
Now, who’s going to get all of these emails into your audience’s inbox? Let us introduce your Integrate warriors who will go above and beyond to make your email campaign a success:
The glue. Your day-to-day contact.
The expert. The email marketing guru.
The wordsmith. Your email’s voice.
The tracker. Your performance pundit.
Oh, and did we mention that our Chief Marketing Officer and Head of Digital will be overseeing the account, too?
Want to see how effective our email marketing campaigns have been in the past? Take a look at some of our standout campaigns.