Integrate Welcomes BriteIdea Marketing Group to the Family

Get in Front of Your Audience with Display Advertising

Not only are display ads highly effective at targeting niche audiences, but they can also show off your brand’s personality through the creative use of multimedia — everything that text ads can’t do. Integrate has the expertise required to run a successful ad campaign that keeps CPMs low and impressions high.

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Expertise in Programmatic Advertising & the Google Display Network

With the introduction of programmatic advertising, the industry changed dramatically. Programmatic allows humans and artificial intelligence to work side-by-side. Integrate handles the optimization of the ad campaign, while machines do the menial labor of buying and placing ads in real-time.

The outcome? A massive increase in ad performance, leading to thousands of eyeballs viewing your ads simultaneously. Programmatic operates on a multi-network basis, allowing your ads to be seen across thousands and thousands of sites, apps and videos.

The Google Display Network provides a more intimate advertising experience, giving you more control over where, when and who sees your ads, complete with increased insight into the short- and long-term impacts on your budget.

While there are many other factors that go into deciding which one’s right for your company, Integrate is experts at both methods. We’ll discuss your plans and goals for serving display ads to your audiences so we can recommend what’s best for you.

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We Can Recommend the Best Targeting Tactic for Your Goals

Once you decide which advertising platform is best for you, it’s time to talk targeting. Whether you want to focus on a specific town, neighborhood or even a singular building, we can help you do that. We can also help remarket to customers who recently visited your site.

Whatever the goal is, we have a solution. Those tactics include:

  • Data targeting
  • Retargeting
  • Contextual keyword targeting
  • Contextual category
  • CRM (first party) targeting
  • Third-party data targeting
  • IP address targeting
There’s no doubt about it, remarketing is pretty darn impactful…. on average, retargeting ads are 76% more likely to be clicked on than a regular old display ad.
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We’ll Create the Assets You Need to Run a Successful Display Ad Campaign

The Integrate team consists of analysts who can recommend the best tactics to target your customer base and in-house graphic designers who can create the assets needed for your display campaign. These include:

  • Banner Ads

    While banner ads are image-based, you can add text and a button within them to get your message across and promote desired actions.

  • Native Ads

    They shouldn’t look like ads at all. They are designed to match the form, look and layout of the platform on which the ad is served.

  • HTML5 Ads

    Similar to banners, HTML5 ads allow motion graphics to capture the attention of audiences even more than the most visually appealing static ads.

  • Videos

    Combining the best of both worlds, visuals and audio, video ads create a more captivating ad that engages viewers in a different way.

  • Audio

    Millions of people use streaming apps to listen to their music or favorite podcast. Since they require no visuals, these ads are more cost-effective.

  • Connected TV

    Great for branding, Connected TV (CTV) helps position your brand in a good light. They don’t ask users to perform a specific action but help users recognize and trust your brand more.

Your Display Ad Team

Now, who’s going to get all of this done? Let us introduce your Integrate warriors who will go above and beyond to help grow your business:

  • Account Director

    The glue. Your day-to-day contact.

  • Advertising Strategist

    The brains. Your advertising expert.

  • Marketing Analyst

    The boots on the ground. Your trooper.

  • Data & Insights Analyst

    The tracker. Your performance pundit.

Oh, and did we mention that our Chief Marketing Officer and Head of Digital will be overseeing the account, too?

Related Services

Bottom line: Integrate helps businesses get where they want to go. Thanks to our integrated approach, you have the freedom of selecting which of our services are most useful for meeting your business goals! Whether that’s PPC and SEO or PR and social media, our experts can provide a creative, integrated solution completely customized for your needs.