PPC & Digital Media Advertising

Agency Services: PPC & Digital Media Advertising

WHAT WE DO

Let's Maximize Your ROI and Drive More Business with Pay-Per-Click, Display, Paid Social & Other Digital Advertising Platforms

Today, paid digital advertising is indispensable component of any successful marketing strategy. Digital ads delivered at the right time, through the right channels and to the right audience can entice new customers and utterly transform your business.

Pay Per Click (PPC)

Also known as Paid Search or Search Engine Marketing (SEM), this is the single most common form of digital advertising. It allows your ad to be shown at the top of search engine results pages (SERPs) on sites such as Google, Bing and Yahoo, while only paying when a user clicks your ad.

Display Advertising

This form of advertising includes text and graphics, which means it can come in all shapes and sizes. Display allows you to use first- and third-party data to deliver ads to very specific audiences. We use "programmatic" methods to filter based demographics such as age, income, and location, plus attributes such as personality, interests, and lifestyle.

Social Media Advertising

A very popular form of digital ads, social ads appear in the feeds of your customers’ social media channels such as Instagram, Facebook, LinkedIn, Pinterest and Twitter. Like display, paid social enables you to segment audiences for higher conversion.

Local Advertising

Some campaigns require exact precision. We achieve this with hyperlocal, geotargeted marketing, which serves ads exclusively to your audience in a very specific area such as Houston, Austin, or even your local neighborhood. We use platforms like Yelp, Google Business Profile, and NextDoor to drive highly qualified, interested leads to your business from the neighborhoods surrounding your business.

Shopping Campaigns

Made for e-commerce businesses, Google, Bing, and Amazon Shopping campaigns show up when a potential buyer is looking for your product or something similar. They’ll know the exact price and item before even clicking on your product.

In Stream & Connected TV Ads

These ads appear before, in between, and after your favorite videos and TV shows. It's easier and less expensive than you think! Digital streaming ads also possess the ability to more specifically target audiences with video ads than its broadcast TV pre-cursor.

We're Google and Bing Ad Experts

We’d be doing a disservice to you if we didn’t discuss the world’s most popular PPC system, Google Ads (formerly Google AdWords). Along with its competitor, Bing Ads, these systems are how Google and Bing make their money and how you attract the right customers. At their core, these are auction systems, so sometimes it can be more of an art than a science — not to mention overwhelming.

That’s where Integrate steps in. We want to be your expert bidder. We’ll first work with your brand to determine the right channels to communicate your message. Then, we’ll choose the right keywords to outsmart your competitors and determine the right audiences to target in order to attract, engage and delight the customers you really want.

OUR PROCESS FOR PPC & PAID DIGITAL ADVERTISING

In today’s landscape, staying ahead of the competition is no longer just about bragging rights. Even the slightest edge on your competitors can make or break the success of your business! Here’s our approach to PPC, Display and other paid media adveritsing that will keep your business one step (or several) ahead.

1

Campaign & Account Audit

We research your competitors to understand their digital strategies and get a full picture of the industry and audience. We then audit your own account, identifying the best ways to spend your paid media budget and achieve maximum ROI.

2

Keyword and Audience Strategy

A stellar digital campaign strategy starts with the right targeting - whether that's a keyword campaign or a campaign targeting specific audiences (or both). It's both science and art, as the list must be tight yet extensive. Without a critically thought-out targeting strategy, your campaign could severely miss the mark.

3

Content & Creative

Does your content and creative wow your audience? Does it grab their attention. Your audience needs to click on your ad (usually) before they take action. Your digital ads must be on-point, on-brand, conversion-oriented and, most of all, engaging. We'll help create and implement messaging and visuals to help drive actions toward your goals.

4

Testing + Continued Optimization

Your ads have deployed! Now what? We'll test your messaging and creative. We continually refine your keyword and audience strategy. We'll continually test to see what’s working and what’s not working so you can pivot based on those our findings.

5

Data & Insights

Let’s talk more about that pivot part. Based on data and analytics, the Integrate team can make an informed, data-driven decision on how to optimize your campaign for maximum conversion. We figure out the “why” behind what’s working and what’s not working so we can refine your strategy even more.