Our Approach to Community Relations
Like any relationship, community relations are built over time through open communication and understanding. A crucial aspect of public relations (PR), community relations establishes and connects your business to other companies, organizations, and nonprofits to build strong partnerships that can have lasting advantages.
Determining Your Relationship Goals
When connecting you to your community, we start by setting goals to determine what you want in a relationship. Is it to strengthen ties in an area? Raise awareness? Create cross-exposure of audiences? Host a one-time event? Formulate a series of social posts? These goals drive the strategic thinking process and ultimate success of your campaign.
Bringing Strategic Partnerships to Life
Once a goal has been established, we then brainstorm, research, and identify strategic partnerships that are favorable to both parties. We identify what you and potential partner organizations can bring to the table.
Then, utilizing our decades of regional contacts, we connect you with the best possible group(s) to propose the idea, sort out logistics, and ultimately bring the strategic partnership or opportunities to fruition.
Your Community Relations Team
-
Account Director
The glue. Your day-to-day contact.
-
PR Account Executive(s)
The communicator. Your relationship builder.
Community Relations Case Studies
Connecting like-minded people and organizations is in our blood. View our case studies to learn more.
Related Services
-
Public Relations
-
Social Media
-
Influencer Marketing