E-Commerce

Agency Services: E-Commerce

WHAT WE DO

Want to Sell More Products Online? Let's Amplify Your E-Commerce Efforts with Digital Marketing and More

E-Commerce is it's own animal. There are several platforms out there today — such as Shopify — that make it very easy for business owners to get products online and ready to sell, which is great. But then what? Crickets. You built it and they didn't come. The ability to sell your products online is only a small part of what it takes to actually sell your products online. At Integrate Agency, we're e-commerce experts with decades of combined experience selling products online in a myriad of different industries — including beauty, wellness, pet supplies, wine, stationary, home services, fashion, and more.

Platform Development

Choosing the right platform is essential to your success. We can help match you with the most suitable platform or enhance your web presence on your current e-commerce site. We'll analyze your needs, look and the pros and cons of each, and ensure you're using the best platform for you and your product.

Conversion Rate Optimization

It's not always about more traffic. We'll analyze your site and find ways to convert more of your current traffic. We'll ensure you're not breaking basic design laws or putting up unnecessary hurdles or distractions for your visitors.

App & Plug-in Integrations

The app and plug-in ecosystem of current e-commerce platforms could be a gold mine. We'll integrate the right additions to your site that improve both functionality and experience, plus add new programs to drive more sales. Launched a rewards program yet? What about subscriptions? Don't worry about it. We've got you covered.

Digital Marketing

If you're running an e-commerce website, digital marketing should be a key part of your overall strategy. We specialize in a  number of digital marketing tactics that can help you reach your target audience and boost sales, including search engine pay-per-click (PPC), display advertising, retargeting, paid social media, and other digital advertising channels.

Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is different for an e-commerce site than it is for a standard information site. Integrate knows and understands what you need to do differently, whether it's structured data elements, product feed optimization, or overall site architecture.

Shopping Feeds

One effective digital marketing tactic for e-commerce websites is setting up product shopping feeds for Google and Bing. Shopping feeds are essentially an online product catalog that can be submitted to search engines, allowing your products to appear in search results when people search for what you're selling. They're a great way to increase visibility, but it's essential that they be properly configured and optimized.

Digital Communication Set-up

It's always easier to convince a current customer to buy more of what you're selling than it is to convert a new one. Go beyond the emailed sales receipt! With a robust and consistent digital communication strategy that includes e-mail and SMS marketing, you can keep previous buyers coming back for more —and more. We'll set up promotional emails, SMS texts, and triggered automations to take your customer lifetime value higher and higher.

Social Commerce

Social media companies continue to make it easier for e-commerce website owners to sell products directly through their platforms. Facebook, Instagram, and Pinterest have all hosted commerce solutions for new and potentially larger audiences. Plus, the social commerce capabilities usually have a direct integration with your e-commerce platform. Let's work together to get this set up and working to your advantage.

Amazon, Too

If you're looking to boost e-commerce sales, Amazon, the world's largest marketplace, could be your answer. With a presence on Amazon, you'll be able to tap into more than 310 million active users. We can optimize your brand and product listings, while also running your Amazon ad campaigns.

Ready to Grow Your E-Commerce Business?

Whether you need us to provide strategic guidance or a you need ongoing execution on a digital growth plan, our team can help. Tell us a bit about yourself.

OUR PROCESS

First, Let's Develop Your Strategic E-Commerce Growth Plan

The first step is a consultation with one of our e-commerce experts. We'll go over your goals, what you're selling, what e-commerce platform you're using (or plan to use), and how we can help you reach your targets. Whether you need help setting up your e-commerce platform, integrating it with other software or tools, optimizing your website for conversions, developing a marketing strategy and executing it flawlessly, or all of the above, we'll develop a tailor-made plan to get you where you want to go.


Then, Let's Scale Your E-Commerce Site — No Matter What Platform You're On!

We have a team of experienced e-commerce professionals who are well-versed in all the latest e-commerce technologies. We'll help you enhance your e-commerce configuration so it's tailored to you and your target market's specific needs. And because we're platform agnostic, we can provide you with the same high level of service no matter what e-commerce platform you're using. We'll work to get your site performing at optimal levels, deploying conversion-improvement programs and tactics. Before you start spending to send more traffic to your website, we'll ensure the hurdles and friction points are removed.

Now Let's Dial It Up! You Have a Strategy and a Finely-Tuned Website. Time to Get Growing!

Now it's time to take the next step in your business's growth. We turn on our digital marketing tactics to "fill the funnel" with more qualified and targeted users who are interested in your product.


We'll work the plan we created for you, optimizing and adjusting as we go. We'll test messaging and creative content to find out what resonates most with your audience. We'll also deliver data and insight reports, so you're always aware of how your digital marketing budget is being spent.


To top it off, we'll continually brainstorm (internally and with you) in order to make additional recommendations for new sales avenues and acquisition opportunities.

Don't Forget the World's Largest Marketplace... Amazon!


If you're looking to take your brand and sales to the next level, you can't afford to ignore Amazon. As the world's largest e-commerce platform, Amazon offers a unique opportunity to reach new audiences and boost your bottom line. But with so many moving parts, it can be difficult to know where to start.


That's where we come in. At Integrate, we'll work with you to develop a tailor-made Amazon strategy that fits your budget and goals. We'll help you get set up on Amazon Seller Central, optimize your listings for maximum visibility, and run targeted ads to reach new customers. And during Prime Day, we'll make sure you're promoting your products in the right way to maximize sales.


Whether you're just getting started on Amazon or looking to take your business to the next level, we can help you achieve success. Contact us today to learn more about our e-commerce agency services.

E-Commerce and Brick and Mortar: Worlds Collide.

The Co-CEOs of BigCommerce, Eddie Machaalani and Mitchell Harper, are quoted as saying, "By 2022, brick-and-mortar retail spaces will be little more than showrooms." While we're not quite there across the board, the gist of what they're saying is true. Digital and e-commerce experiences are irreversibly changing our in-person shopping behavior — and this began even before the pandemic set in. We now see curbside and customer pickup options that go way beyond your Tuesday night Chuy's Nachos. Almost any product can be ordered online and collected in-store.


If you're also a brick-and-mortar company with a digital sales arm, it's imperative that you start to understand how the e-commerce and retail worlds are colliding, expanding, and merging. At Integrate, we work with exactly these types of clients to not only improve their e-commerce experiences, but also the way in which digital technologies intersect with and amplify retail sales and operations.

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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

 ~ David Ogilvy
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