Case Study: MALK Organics
A family-run business in operation since 2014, MALK Organics creates delicious, premium, and nutritious alternatives to traditional milk.
Since its inception in 2014, Malk Organics has created premium milk alternatives that set a new standard for nut milk. With an emphasis on simple ingredients, Malk uses more than one cup of sprouted and organic nuts in each bottle of its plant-based drink.
How We Do It
The Challenge
The company wanted to educate customers in key target markets on how nut milk should taste, as opposed to that of its competitors and market stereotypes of the taste. Malk Organics also sought to expand its national distribution and achieve a leadership role in the fresh food movement.
The Approach
We operated from a three-pronged approach that focused primarily upon developing connections with relevant institutions and outlets that could introduce Malk to their audiences. Our strategy came to life using the following methods:
- Built media tour with custom pitches to national publications
- Developed relationship with media influencers in key West Coast markets
- Created partnership with Whole Foods with educational materials
The Results
Public Relations
700K+ visitors with coverage in Well+Good magazine, 3,541,686 media impressions in West Coast markets – including Shape magazine, with 1,600,000+ unique visitors and a circulation of 7,500,000+, and Veg News, with 100K+ unique visitors and a circulation of 240K+. 30+ families participated in 2 Whole Foods workshops.
Social Media Marketing
1,000,000+ users/day interacted with content on Food Network’s Snapchat Discover feed