375 days. That’s about how long it’s been since Texas Governor Greg Abbott issued the executive order mandating the first round of quarantine for incoming travelers from other states. “It’ll just be...
Public Relations Articles
8/11 Webinar Recap: PR in a Pandemic – What the #@%! Do You Do?
A lot of brands have some form of a crisis strategy, but a global pandemic wasn’t probably a part of it. Even if a company did have a plan, no business was truly ready to face what has since...
How to Pivot, Not Pause Your PR during the Coronavirus
Hi everyone, Amanda here at Integrate. As you know, I’m writing this article amid one of the biggest — if not the biggest — global crises of our lifetimes: COVID-19. The virus has ravaged...
InnovationMap: Integrate’s President on Communicating during COVID-19
An earlier version of this article appeared in InnovationMap. The reality for business owners is that everything you say matters; your words are reverberated and felt throughout the company and all...
Forbes: A PR Agency’s Guide to the Coronavirus
A later version of this article appeared in Forbes. News provides us with topics that are timely, interesting and important. However, sometimes the news can be a bit much, especially when all you...