You’ve likely encountered the Laws of UX (User Experience) in your daily surfing of the web. Savvy, good designers abide by these laws to ensure your website provides the optimal experience. Jon...
With over 525,000 active shows, advertising your business on a podcast seems like a no-brainer. Almost 70% of listeners learned about a new brand via podcast advertising. But there are many things...
Creating a podcast for your business can be a fun way to engage with industry peers and potential customers. With 62% of people in the US listening to podcasts, the decision to hit record and start...
Podcasts are a convenient and simple way to engage with audio content. Incorporating podcasts into your marketing strategy can help increase sales, boost customer engagement and expand brand...
Why is it that some ideas are more memorable than others? Some stand the test of time, making their mark on the memory of their audience, and potentially may even drive them to act. Other ideas seem...
Have you ever completed a busy grocery shopping trip, only to come home, begin unpacking, and realize you forgot several crucial ingredients? If this has happened to you, you’re certainly not alone....
There are many best practices to follow when optimizing for search engines, but some of the most crucial optimization practices relate to web accessibility. Accessibility and SEO work hand-in-hand,...
As marketers, we’re expected to wear many different hats. We’re constantly examining analytics, coordinating schedules, and creating content. But one role stands head and shoulders above the rest:...
Every few years, a new app comes in and takes the world by storm. Enter TikTok — this generation’s biggest social media platform that, at first, many were reluctant to join. But with 1 billion users...
In the business world, it’s a truth universally acknowledged that it’s much less costly to retain a customer than acquire a new one. We know that — but how exactly are you supposed to keep them...
This is part three in our five-blog series on SEO and CRO. Read part two here . So, you’ve got your value proposition squared away. Now what? The next step in your customer acquisition journey is to...
Your value proposition is more than just a sentence on your “about us” page. A value proposition lets customers know why your product or service is better than your competitors’ — which is why...