In the business world, it’s a truth universally acknowledged that it’s much less costly to retain a customer than acquire a new one. We know that — but how exactly are you supposed to keep them...
The saying “high tide raises all ships” has never been truer. Social media success comes when you amplify your message across all your tactics and channels. So, unless you’re severely limited by...
Is it just us, or are brands basically putting out the same exact message about COVID-19? Well, turns out it wasn’t just us who noticed. Us and 1.5 million other people did. We’ll just drop this...
The COVID-19 pandemic has affected everyone, but small businesses have been placed in a particularly vulnerable position. As a small business owner, you may be thinking about how your business...
As we enter the next decade, we wanted to take a look back at some marketing campaigns that just missed the mark, because after all, Eleanor Roosevelt once said “Learn from the mistakes of others....
While media outreach is a traditional component of public relations, our efforts at Integrate also include community relations. On behalf of our clients, we are highly involved in partnering with...