October is a month filled with spooky decorations, haunted houses, and trick-or-treaters. But for website owners and digital marketers, there's something even scarier lurking in the shadows: the...
April Fool's Day is a time for pranks and jokes, but when it comes to digital marketing, making mistakes is no laughing matter. With so many channels and tactics available, it's easy to slip up and...
You’ve likely encountered the Laws of UX (User Experience) in your daily surfing of the web. Savvy, good designers abide by these laws to ensure your website provides the optimal experience. Jon...
How many times has this scenario happened to you? You launched a digital ad campaign with a deal that customers couldn’t refuse. Your ads were perfectly optimized and your targeting was on point....
The primary goal of any conversion-centric website is to compel your visitors to make a single choice. This could be ordering a product, signing up for an email newsletter, filling out a contact...
Your value proposition is more than just a sentence on your “about us” page. A value proposition lets customers know why your product or service is better than your competitors’ — which is why...
The marketing world is so vast, it can seem pretty intimidating at times — and phrases such as search engine optimization (SEO) and conversion rate optimization (CRO) don’t really help with that....
Just because you have a website doesn’t automatically mean people can find it, much less buy your products or sign up for your services. Your site must help your customers and address their needs,...