Search Engine Marketing (SEM) is one of the most effective ways to grow your business and reach new customers in a consistently increasing competitive marketplace. While it is critical to have...
Search Engine Marketing (SEM) 101
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The Whiteboard Blog:
Blog Articles
5/21 Webinar Recap: Pivot, Don’t Pause Your Marketing
Is it just us, or are brands basically putting out the same exact message about COVID-19? Well, turns out it wasn’t just us who noticed. Us and 1.5 million other people did. We’ll just drop this...
Marketing Your Business Post Covid-19
The COVID-19 pandemic has affected everyone, but small businesses have been placed in a particularly vulnerable position. As a small business owner, you may be thinking about how your business...
How to Pivot Your Marketing Strategy During a Crisis
The COVID-19 crisis has affected many aspects of our day-to-day lives, marketing included. Even if your business has been lucky enough not to feel the direct effects of COVID-19, you’re more than...
InnovationMap: Integrate’s President on Communicating during COVID-19
An earlier version of this article appeared in InnovationMap. The reality for business owners is that everything you say matters; your words are reverberated and felt throughout the company and all...
Forbes: A PR Agency’s Guide to the Coronavirus
A later version of this article appeared in Forbes. News provides us with topics that are timely, interesting and important. However, sometimes the news can be a bit much, especially when all you...
Google Ads: The Basics
Just like building a perfectly optimized post-click landing page, there is a science and artistry to creating high-converting, low cost-per-click, Google Ad campaigns. If you’re considering spending...
You’ve Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy
Ok, so you followed the 5-Steps to Finding a Brand Influencer and by now, you’re looking to make the best use of your new-found, perfectly curated influencer relationship. We mentioned that social...
KPRC: Integrate’s Partnership with OKRA Charity Saloon
An earlier version of this article appeared on KPRC-TV. HOUSTON – At KPRC 2, we’re proud to showcase those making a difference in the area we serve. In our Houston Giving series, we feature local...
6 Marketing Campaigns That Missed The Mark
As we enter the next decade, we wanted to take a look back at some marketing campaigns that just missed the mark, because after all, Eleanor Roosevelt once said “Learn from the mistakes of others....
3 Benefits of Working with a Full-Service Digital Marketing Agency
When you’re selecting the right digital marketing partner for your business needs, you can choose between hiring multiple boutique marketing agencies or a single full-service partner. Many SMB’s...
2020 SEO Trends To Increase Visibility
The SEO landscape is very dynamic. The ever-changing world of online search is continuously evolving as algorithms change. This year, Google announced several updatesin an effort to be an end...