Search Engine Marketing (SEM) is one of the most effective ways to grow your business and reach new customers in a consistently increasing competitive marketplace. While it is critical to have...
Is it just us, or are brands basically putting out the same exact message about COVID-19? Well, turns out it wasn’t just us who noticed. Us and 1.5 million other people did. We’ll just drop this...
The COVID-19 pandemic has affected everyone, but small businesses have been placed in a particularly vulnerable position. As a small business owner, you may be thinking about how your business...
The COVID-19 crisis has affected many aspects of our day-to-day lives, marketing included. Even if your business has been lucky enough not to feel the direct effects of COVID-19, you’re more than...
An earlier version of this article appeared in InnovationMap. The reality for business owners is that everything you say matters; your words are reverberated and felt throughout the company and all...
A later version of this article appeared in Forbes. News provides us with topics that are timely, interesting and important. However, sometimes the news can be a bit much, especially when all you...
Just like building a perfectly optimized post-click landing page, there is a science and artistry to creating high-converting, low cost-per-click, Google Ad campaigns. If you’re considering spending...
Ok, so you followed the 5-Steps to Finding a Brand Influencer and by now, you’re looking to make the best use of your new-found, perfectly curated influencer relationship. We mentioned that social...
An earlier version of this article appeared on KPRC-TV. HOUSTON – At KPRC 2, we’re proud to showcase those making a difference in the area we serve. In our Houston Giving series, we feature local...
As we enter the next decade, we wanted to take a look back at some marketing campaigns that just missed the mark, because after all, Eleanor Roosevelt once said “Learn from the mistakes of others....
When you’re selecting the right digital marketing partner for your business needs, you can choose between hiring multiple boutique marketing agencies or a single full-service partner. Many SMB’s...
The SEO landscape is very dynamic. The ever-changing world of online search is continuously evolving as algorithms change. This year, Google announced several updatesin an effort to be an end...