How many times has this scenario happened to you? You launched a digital ad campaign with a deal that customers couldn’t refuse. Your ads were perfectly optimized and your targeting was on point....
Digital marketing is a constantly changing game with the following goals in mind: to delight, engage and convert customers. The problem is that what worked last year — or even last month — might not...
Google Will Update their Algorithm to Include Actual Page Experience Today, Google controls more than 90% of the world’s search engine market share, processing about 3.5 billion searches in just one...
Every few years, a new app comes in and takes the world by storm. Enter TikTok — this generation’s biggest social media platform that, at first, many were reluctant to join. But with 1 billion users...
Over the last several years, we have seen a rise in video as one of the most engaging content formats on social media. Video gives companies the ability to quickly introduce their brand or products...
This is the final post in our five-blog series on search engine optimization (SEO) and conversion rate optimization (CRO). Read part four here. A question we often get asked is: What are some quick...
In the business world, it’s a truth universally acknowledged that it’s much less costly to retain a customer than acquire a new one. We know that — but how exactly are you supposed to keep them...
The primary goal of any conversion-centric website is to compel your visitors to make a single choice. This could be ordering a product, signing up for an email newsletter, filling out a contact...
This is part three in our five-blog series on SEO and CRO. Read part two here . So, you’ve got your value proposition squared away. Now what? The next step in your customer acquisition journey is to...
They say good things happen to those who wait. However, at Integrate, we’ve never been known to sit still for too long. After many moons, discussions, team meetings, happy hours and coffee dates, we...
Your value proposition is more than just a sentence on your “about us” page. A value proposition lets customers know why your product or service is better than your competitors’ — which is why...
The marketing world is so vast, it can seem pretty intimidating at times — and phrases such as search engine optimization (SEO) and conversion rate optimization (CRO) don’t really help with that....