The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. The second half of the year is no exception. In the...
The demands of social media on marketing professionals are high. With so many different platforms and so many ways to share content, it can be overwhelming to populate the 24-hour streams with...
Achieve New Heights with Our Public Relations, Social Media, and Digital Marketing Expertise In the six months since Integrate Agency and Wellington Group Marketing & PR merged, we have touted...
With so many people cruising the Internet on their mobile devices, businesses can’t afford to miss out on these opportunities to draw more web traffic. Not only does it mean having a mobile-friendly...
The game is changing for marketers of businesses and brands across every industry, as trained professionals work to understand the impact of social media networks. Like style trends, traditional...
In recent years, Search Engine Optimization (SEO) has become the bread and butter of digital marketing. Using keywords effectively boosts the visibility of a business on the web and drives more...
Search Engine Optimization (SEO) means different things to different people. To some who are just starting to optimize a website, it can be a daunting and complicated task. To others who are leading...
With the dawn of the New Year, exciting opportunities are in abundance, for both consumers and businesses alike. People everywhere will see new trends, advances in technology and new marketing...
The scene for craft breweries and wineries is booming, which means the competition is fierce for tasting rooms, whether they offer wine, spirits or locally crafted beer. In a market that is quickly...
As we look back upon 2017 year here at Wellington Group, we wanted to get a holistic view of the year on an industry-wide scale. We feel that reviewing the work of our competitors and peers can help...
Trends to Look Out for this Year The digital marketing world is constantly evolving. New social platforms, technologies, and trends affect the way companies and brands portray themselves and drive...
Our Top Tips for Standing Out When It Matters Attending networking events can be intimidating, even more so for the inexperienced, because we all want to make a good impression. But with the right...