According to the National Retail Federation , 2018 retail industry sales grew between 3.8 and 4.4 since 2017. With social media reach on the climb, and experts keeping tabs on the constant state of...
Three Top Tips for Using Classic Public Relations in the Digital World The world around us has reached digital-first communications at speeds that have stunned technology experts. With the rapid...
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be...
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many kinds of advertising and...
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of...
Connect Your Clients with the News as It Happens As public relations professionals, we should constantly have a pulse on what’s popular in the world, especially in terms of what’s hot in the...
When marketers publish content or buy ads from Google or Facebook for their clients, what is it that we’re trying to accomplish? Well simply put – we’re trying to drive traffic to your website,...
Many different aspects of running a business have an impact on commercial success, but there is one piece of the puzzle that can make or break a company. That’s the company’s online reputation....
It’s Always a Good Idea to Celebrate Your Achievements The 2018 awards season for the marketing world is underway, and Integrate has already walked away with seven awards for two incredible public...
Businesses often struggle to understand how effective social media really is for the brand. How do you know when a social media campaign is working? To determine the success of your social media...
In the digital age, it’s easier than ever to share content with users anywhere in the world. The Internet allows individuals, entrepreneurs and companies alike to broadcast information instantly via...
On Monday June 25th, Texas Hill Country Wineries hosted their first annual Golf Tournament. BriteIdea Marketing was there not only as a hole sponsor the day of the event but on their journey to...