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The Whiteboard Blog:

Blog Articles

The Power of Integrated Marketing

The Power of Integrated Marketing

Just like baking a cake, next-level marketing is both art and science Think about the core ingredients that make up a cake – eggs, flour, sugar, and butter. Each on their own is important and serves...

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Tips for Creating an Annual Promotional Calendar

Marketing Budget Planning for 2020

Q4 is here, and that means it is time to start your marketing budget planning for 2020. While a variety of factors may play into the success or failure of your business, your ability to create a...

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Tips for Creating an Annual Promotional Calendar

Can Downtown Houston Maintain Its Growth?

Today, downtown Houston is a vibrant destination — even after the workday concludes. In fact, more than 10,000 Houstonians now call downtown Houston home. Bars, restaurants, venues and hotels...

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Tips for Creating an Annual Promotional Calendar

10 Traits of an Effective Website

Your Website is the Single Most Important Sales Tool in Your Arsenal If your website was a member of your sales team, would you rehire or fire it? Is it doing its job and meeting business goals?...

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Tips for Creating an Annual Promotional Calendar

A Deep Dive: Social Media Platforms

As a small to medium-sized business, you most likely have a social media marketing strategy in place. But are you putting your efforts towards the social media platforms that will be most helpful to...

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Tips for Creating an Annual Promotional Calendar

End of Year Marketing Strategy

If you haven’t started to build a plan around your end of year marketing strategy, don’t fret, there’s still time! Mapping out your end of year marketing strategy can feel overwhelming, but having a...

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Tips for Creating an Annual Promotional Calendar

How Much Should a Website Project Cost?

Breaking Down the Cost of a Website (Insert obvious ‘It depends.’) We hate this answer. You hate this answer. So let’s actually answer the question that’s on everyone’s minds. While prices may vary...

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Increase Your Social Media Engagement

Increase Your Social Media Engagement

Getting started on social media for a small-to-medium sized business can be overwhelming. There’s no doubt you’ve heard “content is king” when it comes to creating effective social media channels,...

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