375 days. That’s about how long it’s been since Texas Governor Greg Abbott issued the executive order mandating the first round of quarantine for incoming travelers from other states. “It’ll just be...
Google Will Update their Algorithm to Include Actual Page Experience Today, Google controls more than 90% of the world’s search engine market share, processing about 3.5 billion searches in just one...
Every few years, a new app comes in and takes the world by storm. Enter TikTok — this generation’s biggest social media platform that, at first, many were reluctant to join. But with 1 billion users...
The primary goal of any conversion-centric website is to compel your visitors to make a single choice. This could be ordering a product, signing up for an email newsletter, filling out a contact...
In just the last 6 months, your audience’s needs have drastically changed and their behaviors with it. You must evolve with those changes to meet them where they are – not where you want them to be....
While the world is definitely changing, sitting still is not an option. You don’t have the time to wait for the roller coaster ride to end before you act. And while this is true for your marketing...
If you’re struggling to pivot your marketing, you’re not alone. Dollars are limited, and thousands of companies — not just in Texas but across the nation and world — are struggling to determine how...
Is it just us, or are brands basically putting out the same exact message about COVID-19? Well, turns out it wasn’t just us who noticed. Us and 1.5 million other people did. We’ll just drop this...
The COVID-19 pandemic has affected everyone, but small businesses have been placed in a particularly vulnerable position. As a small business owner, you may be thinking about how your business...
The COVID-19 crisis has affected many aspects of our day-to-day lives, marketing included. Even if your business has been lucky enough not to feel the direct effects of COVID-19, you’re more than...
A later version of this article appeared in Forbes. News provides us with topics that are timely, interesting and important. However, sometimes the news can be a bit much, especially when all you...
Cha-cha-cha-changes: How Google’s Discover Feed Campaigns Can Drive Consumers to Your Brand Google’s Marketing Live event has come and gone but left us with several upcoming changes to the ad...