I spent my weekend braving Houston’s fickle weather and large crowds at the Free Press Summerfest music festival. Even though I came prepared with festival necessities to face whatever weather conditions rolled through the city (a towel to wipe off sweat from the heat and a poncho for the rain), I still wanted access to a covered VIP tent with sweet, sweet air conditioning.
Luckily, @VerizonInsider came to my rescue! Over the weekend, they ran a promotion using the hashtag #MoreFPSF. Twitter users who tweeted with the hashtag were given exclusive access to Verizon’s air conditioned cabana complete with charging stations for mobile devices, a full bar, snacks and a prime view of FPSF’s biggest stage. This was my sanctuary for the weekend all thanks to Verizon’s excellent social media team.
Much like my festival necessities, Verizon’s social media team came prepared with its own festival social media tools. The team set up shop inside the cabana with laptops, iPads and smartphones. They monitored and engaged in conversations about the festival with the hashtag #MoreFPSF.
As a social media account executive, I know how tough filtering through hundreds of conversations can be. Social media happens 24/7 so there really isn’t a time when we can just “turn off” our jobs and responsibilities. IPR social media account executives monitor our clients’ social media conversations including brand and keyword mentions and respond to them in a timely manner. Take a look at some of the tweets from our client, Lone Star Cab, who tweeted to FPSF festival-goers in need of a ride to and from the festival grounds. One of the exciting aspects about my job is being able to engage in these conversations to build brand presence and create relationships with potential customers and influencers. To stay up to date with the team and our clients, follow IntegratePR on Twitter.
Written by: Julianne Agno