January 6, 2012 By blogging

The Bad, The Good, and the Innovative

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PhoneDog Twitter Lawsuit

The year may be 2012 but there are un-discussed issues from the previous year that we need to set right.  Towards the end of 2011, Noah Kravitz, former employee of PhoneDog, was slammed with a $340,000 lawsuit for stealing their customer list.

While working for the mobile phone site, Kravitz operated under the twitter handle @Phonedog_Noah, gaining 17,000 followers for the brand. Upon his departure from the company in October 2010, PhoneDog allowed Noah to keep the account in exchange for occasional post

After changing the account to @NoahKravitz and tweeting for eight months, PhoneDog sued claiming “the Twitter list was a

customer list,” and they are “seeking damages of $2.50 a month per follower for eight months” which accounts for the massive total.

As new forms of media emerge, new rules and laws must come about to define terms of intellectual property. It will be interesting to see how this case turns out; it will be one of the first cases that set the standard and guidelines of ownership and “cost of followers” on the Internet. Stay tuned!

Find a Kidney on Facebook

Technological evolution occurs across all industries and in one particular healthcare case in the end of 2011, the medical and social media industries collided.

The first kidney transplant was performed over 60 years ago in 1950, and the procedure has since been perfected. However, the problem of needing a donor makes the process less than ideal. Recipients can wait up to three years for a kidney from the live or dead donor list.

Social media has helped to change the game, most recently for Damon Brown, a father of two in Seattle, Washington. Although Brown admits that as a typically stoic person he was reluctant to put his illness out on his social networks, he was shocked and gratified to find positive response. After creating a Facebook page that gathered the support of 1,400 friends, four passed the initial screening with one of them eventually providing the correct match.

It is always exciting to see an application of social media that helps to change lives. As Facebook grows in size and reach it will be able to continue connecting people in need to those who are willing to donate!

New Social Network

One of the most commonly used phrases in the PR industry is “What will be the ‘new social network’?” and there has been much speculation as to whether it will be G+… or another new player in the race.

Rumors have been circulating that Apple may have something new in the works for this year. In the same vein of the iPod revolutionizing the music industry and the iPhone revolutionizing the telephone, any platform Apple would come out with could absolutely have the potential to turn the social media platform giants on end. With the proliferation of iPods, iPads, and iPhones to the mainstream media, it will be interesting to see if the new platform will seize the attention of the Apple loving public, a problem that G+ has encountered, despite its growing 293 million users.