One of the best ways to connect with your audience is through blogging. When used properly, a blog can be the perfect way to showcase your business’ unique voice while providing informative content and boosting your SEO ranking with fresh content. But how can you ensure that your audience is actually paying attention? Here are a few tips to keep blog readers focused:
Spice It Up With Images.
While written content is great, having too much text in your blog can leave readers burnt out. Break up each post with related images to keep your audience interested in what you have to say. Want to hook them right away? Place an image towards the top of the post to help lure readers into reading the rest of your content.
List, List, List.
To avoid reader burn out, sort your content into lists. Brief, digestible pieces of information are much more attractive to readers than long blocks of text. Notice what we’re doing here?
Get To The Point.
It’s easy to get carried away while blog writing, especially when you’re writing about something you’re truly passionate about. But remember – long-winded opinions don’t always translate well with readers. Keep your content concise and to the point.
Relevancy Is Key.
In today’s world, current events spread online faster than wildfire. Why not join in? Whether it’s the new season of House of Cards or the latest political scandal, connecting your blog’s content to the public’s interest is the perfect way to keep an audience engaged. Need some guidance? Check out our post on how to effectively react to trends.
Don’t Forget To Interact.
Use your blog as a medium to connect with your readers. Make sure it has a comment section so that your audience can react and respond to what you have to say. And when applicable, comment back and get a conversation started. This will not only engage your readers, but it will also keep them coming back for future blog posts.
How do you keep your readers focused?