Social Technology

Social Technology – Our Favorite Updates This Week

Technology is always evolving and it feels as if an announcement of a new gadget, app or feature is released every week. Last week was no exception. It felt like it was Christmas morning for social media and tech fanatics as new technological features of some of our favorite apps were released almost daily. Here are highlights of some of our favorites:

Hyperlapse is Instagram’s latest standalone app. It quickly and easily allows users to create a time-lapse video without any additional equipment or necessary editing. It’s so ridiculously simple – just record a video, select a playback speed and the save and share on Facebook or Instagram. Voila! Expect to see Hyperlapse videos on Integrate’s platforms and our clients’ Instagram accounts soon!

 

Both Twitter and Pinterest recently updated its analytics platforms. For Twitter, the analytics feature is not just for businesses and verified users anymore. All Twitter users are now blessed with seeing every detail of their tweets. The data Twitter provides included tweet impressions and engagement for each tweet, and it also breaks down the number of link clicks, re-tweets, favorites and replies your tweets received in a 28 day period. Pinterest rolled out a more robust analytics platform for businesses as well. On a high level, businesses are able to see their overall reach on Pinterest. The dashboard keeps track of all impressions, clicks, repins and likes. This information is then later translated into what works and what doesn’t work for the business.

 

Another tool the Integrate team is excited about is PicDeck. Think Tweetdeck, or our beloved Hootsuite, but for Instagram! Users can create columns with their Instagram feed and additional columns based on users, competitors, or specific hashtags to monitor. Being able to view your Instagram feed and follow hashtags on a desktop is much more efficient than browsing through the Instagram app on our smart phones.

 

The life of a Social Media Account Executive is always evolving. Not only do they have to keep up with multiple clients but with technology as well! We’re all about new features that will help make our jobs easier. What new technological advancements are you most excited about?

Written by: Julianne Agno