January 24, 2012 By blogging

Social State of the Union

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Tonight’s State of the Union address will report the condition of the nation and allow the president to outline his legislative addenda. In addition, it will take on a social media twist, as the White House team seeks to extend its reach into online conversations.

As discussed in last week’s blog post, social media is playing a developing role in politics. As candidates seek to connect with their constituents, they are finding an increasing number of them online. The notoriously under represented age demographic at the polls is most certainly online, and the hopes that engagement and awareness will prompt them to make the step to vote encourages more politicians to expand into the social media sphere.  This is of course, in addition to the multitude of middle aged Americans who are already ensconced in social media – the fastest growing segment of twitter users, both male and female is between 35-54 – and would have tweeted, posted, etc. even without the White House jumping into the conversation.

The following is a timeline of the initiatives the White House team will take regarding the State of the union:

Monday, January 23

Tuesday, January 24

Wednesday, January 25-Friday, January 27

Monday, January 30

Although the audience scale is enormous – US population last clocked in at a little over 307 million in 2009 – the lesson here is one that every communicator should learn. The necessity of following such an important speech for its entire duration can be seen in the White House team’s measures to monitor conversation, preliminarily, in real time and as a follow up. Similarly, one should treat each client’s conversation with the appropriate amount of forethought, insight and hindsight. Evaluating all aspects equals not only great results but ensures success for the future.