Grumpy Cat: the meme heard ‘round the world. If you are not familiar with Grumpy Cat, also known as Tardar Sauce, there is a good chance you have been living under a rock.
There is no question that Grumpy Cat is a social media sensation. This cat has appeared as countless memes, joined us at SXSW this year and stole the show, has a Twitter, Facebook, Instagram and website – she is a true Internet celebrity.
What started out as a photo on Reddit, however, has turned into a full-fledged brand. We are excited to officially say hello to Grumpy Cat Grumpuccinos, a new iced coffee product that’s bound to be “It’s Awfully Good.” The official Grumpy Cat website announced this week that beginning in September, Grumpy Cat fans all over the country can get their hands on Grumpuccinos, a blend of real coffee and milk. Pre-sale of the beverage starts soon, and the folks at Grumpy Cat are offering 10% off to their followers on Twitter, Facebook, and Instagram.
The fact that Grumpy Cat has gone from average house cat to meme to social media sensation and has now evolved into a real brand is somewhat unique. Usually this works the other way around – a brand and product are established and then they make their presence known through social media. They work to grow their customer base through these social accounts. Grumpy Cat’s existing fan base is impressive, and gives them an advantage. With over one million likes on Facebook and more than 101,000 followers on Twitter, she is quite the social butterfly! These fans, whether they drink coffee or not, are itching to get a taste of a Grumpuccino, which comes in three flavors: mocha, vanilla and coffee, just because they love Grumpy Cat.
Becoming an Internet phenomenon and social media hit prior to launching a product has created loyalty, interest and excitement among fans. Even if Grumpy Cat’s owner and agent never planned on launching a line of coffee drinks or coffee table books, the popularity of their cat has a greater chance of success. The team here at Integrate Public Relations can appreciate a good cup of joe, and of course love us some grumpy cat, so we will be waiting to taste the Grumpuccinos ourselves!
Beyond the beverages that bear her image, Grumpy Cat seems to have a bright future ahead of her, there is even talk of a movie deal for the disgruntled feline. Welcome to stardom, Tardar Sauce!