Blog Layout

Showing Solidarity on Social Media

Nov 25, 2015

Just two short weeks ago, the world was in shock as they watched the news unfold surrounding the organized terrorist attack that occurred in Paris, France, killing at least 128 people.

Facebook created a safety check specifically for the Paris attacks so its users could let their family and friends know that they were safe.

Twitter users in Paris created the hashtag #PorteOuverte, which means #OpenDoor in English, to provide shelter to tourists and Parisians during the attacks.

The Facebook safety check-in feature and #PorteOuverte hashtag, specifically, are prime examples of social media being used as a vital asset during emergency situations.  

Not surprisingly, many national brands used their social media influence as an opportunity to give their condolences for the country.

Millions of people that weren’t in Paris during the attack took to their personal Facebook, Twitter and Instagram accounts to pay their respects.

Facebook gave its users the option to overlay their Facebook profile pictures with France’s flag in order to show support.

Over 70 million people posted their condolences for Paris on Instagram, and the hashtag #PrayforParis was trending on Twitter during the weekend of the tragedy.

Social media has allowed us access and communication to millions of people at just the touch of our fingertips, which can make us feel closer than ever. Although the people of Paris are currently mourning, with the help of social media, hopefully they know that the world is by their side.

SHARE

$12B
By Sody Ky 08 Apr, 2024
In this marketing outlook, Integrate Agency makes five predictions for Q2 based on emerging trends, including election season and the Summer Olympics.
By Sody Ky 13 Mar, 2024
From theater to marketing, explore how productivity hacks, Dale Carnegie, and impactful collaborations define Thomas' role as a Sales Account Executive
2024
By Sody Ky 03 Jan, 2024
Explore 2023's successes, navigate challenges, and anticipate 2024 with the Integrate Agency. Partner for tailored strategies and digital success ahead.
More Posts
Share by: