Chick-fil-A has been in the middle of a media whirlwind over the past two weeks. While everyone has their own opinions about the matter, this blog post is inherently about Public Relations and although everyone has something to say, we would like to talk about the public relations aspect of this story. In case you were confused about what exactly public relations entails, the Public Relations Society of America defines it as “… a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” As public relations professionals, we are trained to be able to model our messaging to fit in with a company’s goals and values.
Again, this blog is not made to post personal opinions or editorials but merely comment on the PR work that is being done. So while we cannot say that we support or do not support the message, we are interested in the fact that Dan Cathy stood by his statements.
Although we work as an agent for our clients, part of our job as communication professionals is providing counsel to them and letting them know when they should separate their personal opinions from the way that they do business. So we position this question to our blog audience: should you use personal opinions in the public like this to segregate your audience? Leave answers in the comments below or start a discussion with us on our Facebook or Twitter!