The Whiteboard Blog
Inbound Marketing 101
Inbound marketing might seem like a magic trick that pulls leads out of a hat for your business. Instead, it is a layered marketing strategy tailored to bring your audience to you through valuable...
Search Engine Marketing (SEM) 101
Search Engine Marketing (SEM) is one of the most effective ways to grow your business and reach new customers in a consistently increasing competitive marketplace. While it is critical to have...
5/21 Webinar Recap: Pivot, Don’t Pause Your Marketing
Is it just us, or are brands basically putting out the same exact message about COVID-19? Well, turns out it wasn’t just us who noticed. Us and 1.5 million other people did. We’ll just drop this...
Marketing Your Business Post Covid-19
The COVID-19 pandemic has affected everyone, but small businesses have been placed in a particularly vulnerable position. As a small business owner, you may be thinking about how your business...
How to Pivot Your Marketing Strategy During a Crisis
The COVID-19 crisis has affected many aspects of our day-to-day lives, marketing included. Even if your business has been lucky enough not to feel the direct effects of COVID-19, you’re more than...
InnovationMap: Integrate’s President on Communicating during COVID-19
An earlier version of this article appeared in InnovationMap. The reality for business owners is that everything you say matters; your words are reverberated and felt throughout the company and all...
Forbes: A PR Agency’s Guide to the Coronavirus
A later version of this article appeared in Forbes. News provides us with topics that are timely, interesting and important. However, sometimes the news can be a bit much, especially when all you...
Google Ads: The Basics
Just like building a perfectly optimized post-click landing page, there is a science and artistry to creating high-converting, low cost-per-click, Google Ad campaigns. If you’re considering spending...
You’ve Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy
Ok, so you followed the 5-Steps to Finding a Brand Influencer and by now, you’re looking to make the best use of your new-found, perfectly curated influencer relationship. We mentioned that social...
KPRC: Integrate’s Partnership with OKRA Charity Saloon
An earlier version of this article appeared on KPRC-TV. HOUSTON – At KPRC 2, we’re proud to showcase those making a difference in the area we serve. In our Houston Giving series, we feature local...
6 Marketing Campaigns That Missed The Mark
As we enter the next decade, we wanted to take a look back at some marketing campaigns that just missed the mark, because after all, Eleanor Roosevelt once said “Learn from the mistakes of others....
3 Benefits of Working with a Full-Service Digital Marketing Agency
When you’re selecting the right digital marketing partner for your business needs, you can choose between hiring multiple boutique marketing agencies or a single full-service partner. Many SMB’s...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.