The Whiteboard Blog
Get Started: A Crash Course on SEO and CRO
The marketing world is so vast, it can seem pretty intimidating at times — and phrases such as search engine optimization (SEO) and conversion rate optimization (CRO) don’t really help with that....
Amp Up Your Website Performance with CRO and SEO
Just because you have a website doesn’t automatically mean people can find it, much less buy your products or sign up for your services. Your site must help your customers and address their needs,...
Don’t Roll Solo with Social Media! Make it Part of Your Multi-Channel Marketing Plan
The saying “high tide raises all ships” has never been truer. Social media success comes when you amplify your message across all your tactics and channels. So, unless you’re severely limited by...
33 Tips to Maximize Your Social Media Activity for Each Platform
Social media might be pitched as “FREE,” but we all know it’s really not. It’s now a necessary investment of time and money, too, if you decide to go that route. We want to provide advice that...
You Must Adapt to the Constantly Shifting Social Media Landscape
In just the last 6 months, your audience’s needs have drastically changed and their behaviors with it. You must evolve with those changes to meet them where they are – not where you want them to be....
Get to Know Your Customers (and Potential Customers) on Social Media
As you might have noticed, times have changed. Even before the pandemic, social media had changed significantly over the prior few years. The days of throwing a few dollars at Facebook or posting...
Make the Proactive Pivot to Find Social Media Success
While the world is definitely changing, sitting still is not an option. You don’t have the time to wait for the roller coaster ride to end before you act. And while this is true for your marketing...
Open for Business: How to Sell On Pinterest
Pinterest usage has been on the rise since early April. More and more consumers are turning to Pinterest for shopping recommendations and finding new products. The platform has seen a 44% YoY...
A Beginner’s Guide to Facebook and Instagram Shops
The golden rule of retail is to meet your customers where they are. Facebook Shops gives businesses the ability to meet their customers on social with a seamless check out process. In May, Facebook...
8/11 Webinar Recap: PR in a Pandemic – What the #@%! Do You Do?
A lot of brands have some form of a crisis strategy, but a global pandemic wasn’t probably a part of it. Even if a company did have a plan, no business was truly ready to face what has since...
How to Pivot, Not Pause Your PR during the Coronavirus
Hi everyone, Amanda here at Integrate. As you know, I’m writing this article amid one of the biggest — if not the biggest — global crises of our lifetimes: COVID-19. The virus has ravaged...
7/7 Webinar Recap: How to Best Stretch Your Marketing Dollars
If you’re struggling to pivot your marketing, you’re not alone. Dollars are limited, and thousands of companies — not just in Texas but across the nation and world — are struggling to determine how...
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