The Whiteboard Blog
A Few Quick Marketing Trends (Predictions?) for 2023
In predicting the coming 12 months of marketing madness, it can be tempting to forecast a whole new world of innovation and revolution. Industry leaders will paint pictures of 2023 where none of...
The Best Social Media Platforms for Building a Community
Establishing a community on a social media platform can prove beneficial for your business. It allows you to directly connect with your customers, while also giving consumers a chance to engage with...
How a Cookieless Future Will Impact Your Digital Strategy
By late 2023, Google is set to eliminate third-party cookies on Chrome, its web browser. Chrome is estimated to be used by about sixty percent of individuals, over 3 billion people worldwide....
4 Laws of UX (User Experience) Design You Should Always Follow
You’ve likely encountered the Laws of UX (User Experience) in your daily surfing of the web. Savvy, good designers abide by these laws to ensure your website provides the optimal experience. Jon...
Podcasting Series: Advertising Your Business on a Podcast (Part 4 of 4)
With over 525,000 active shows, advertising your business on a podcast seems like a no-brainer. Almost 70% of listeners learned about a new brand via podcast advertising. But there are many things...
Podcasting Series: Being a Guest on Other Podcasts (Part 3 of 4)
Being a guest on another podcast is an excellent way to market your business to a like-minded audience. It can help you build a network of new connections within your industry while expanding your...
Podcasting Series: Creating Your Own Podcast (Part 2 of 4)
Creating a podcast for your business can be a fun way to engage with industry peers and potential customers. With 62% of people in the US listening to podcasts, the decision to hit record and start...
Podcasting Series: How to Use Podcasting for Your Business (Part 1 of 4)
Podcasts are a convenient and simple way to engage with audio content. Incorporating podcasts into your marketing strategy can help increase sales, boost customer engagement and expand brand...
Tips We Love from Chip & Dan Health’s Made to Stick
Why is it that some ideas are more memorable than others? Some stand the test of time, making their mark on the memory of their audience, and potentially may even drive them to act. Other ideas seem...
Google Delays the Extinction of Third Party Cookies
If you’ve been paying attention to technology-focused news recently, you’ve likely encountered many articles discussing Google’s desire to eliminate third-party cookies in the future. Initially,...
What You Need to Know About Transitioning to Google Analytics 4
As Google sunsets its current version of Google Analytics, the release of Google Analytics 4 (GA4) will bring big changes for businesses big and small. If you’re currently using Google Analytics –...
Tips We Love From Checklist Manifesto
Have you ever completed a busy grocery shopping trip, only to come home, begin unpacking, and realize you forgot several crucial ingredients? If this has happened to you, you’re certainly not alone....
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